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Taylor Swift will be the First Woman in History to Open an NFL Stadium

Lover Fest West on Saturday, July 25 and Sunday, July 26, 2020, are SoFi Stadium’s Inaugural Concerts

Swift to Kick-off SoFi Stadium Opening Week of Events with Historic Entertainment-Industry First Performance

LOS ANGELES – September 17, 2019 –Taylor Swift announced Lover Fest West, one of her only U.S. concert dates in 2020. Opening acts for Lover Fest West will be announced soon. Taylor Swift will be the first woman in history to open an NFL Stadium on July 25 and 26, 2020, at SoFi Stadium in Los Angeles, California.

Lover Fest West kicks-off SoFi Stadium’s inaugural year of events. Opening summer 2020, SoFi Stadium anchors Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke.

“This is a historic moment for SoFi Stadium and the entertainment industry. We couldn’t be happier to announce such an extraordinary artist as Taylor Swift for our first event,” said Jason Gannon, managing director, SoFi Stadium. “Taylor will be the first woman to open an NFL stadium, and is representative of the variety of programming we will deliver at Hollywood Park, including Super Bowl LVI in 2022, the Opening and Closing Ceremonies of the Olympics in 2028 as well as other spectacular events and concerts. In less than a year, we will open our doors to welcome world-renowned artists, show-stopping acts and their fans on the global stage of SoFi Stadium.”

Lover Fest West at SoFi Stadium will be produced by Taylor Swift Touring and promoted by the Messina Touring Group (MTG). Existing Taylor Swift Tix Verified Fans will have the opportunity to RSVP starting September 17, 2019 for Preferred Presale Access at VerifiedFan.Ticketmaster.com/TaylorSwiftTix. Taylor Swift Tix powered by Ticketmaster Verified Fan, a unique, fan-first technology built to help artists get tickets into the hands of fans who intend to go to the event, will have access to tickets ahead of the public on-sale on October 14, 2019. Registration for new Verified Fans opens on Thursday, September 19th at 4 p.m. ET/ 1 p.m. PT.

In addition, through Capital One’s multi-year partnership with Taylor Swift, an exclusive allocation of tickets has been set aside for Capital One cardholders, who will have priority access to purchase tickets on October 15 and 16, 2019. Public on-sale will be October 17, 2019. General ticketing and on-sale information is currently available at TaylorSwift.com.  

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Hollywood Park Names First District Tenants

Hollywood Park, a 298-acre development being built by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, today announced its first three tenants in the retail section of the district. Food, fitness and film will come together as a new concept from the founder of Inglewood’s own Three Weavers Brewing Company, Long Beach’s Iconix Fitness, and global cinema company Cinépolis, which will all call Hollywood Park home.

Hollywood Park will feature world-class sports and performance venues, office, retail and residential spaces, and more than 20 acres of parkland. Located in Inglewood, CA, one end of the development will be anchored by a 500,000 square-foot retail and entertainment district that will offer local and global fashions and flavors to deliver an unprecedented combination of shopping, dining, recreation, entertainment and nightlife. This retail district is complemented by luxury apartments and best-in-class office campuses that offer unique design and cutting-edge technology while prioritizing opportunities for social interaction. Hollywood Park also will be home to SoFi Stadium, the future home of the Los Angeles Chargers and Los Angeles Rams, set to open in 2020. 

“At Hollywood Park, we are developing a new city in the heart of the greater Los Angeles region where people from all across the world will come together,” said Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park.  “We are thrilled to welcome Lynne Weaver, Iconix Fitness and Cinépolis Luxury Cinemas, and all of their employees, patrons, members and fans, to Hollywood Park.  These three groups embody the mix of local businesses and global brands that will make Hollywood Park a unique destination.” 

The new beer garden and brewpub, which will be run by Lynne Weaver, founder of Three Weavers Brewing Company, will be a 20,000 square-foot space at the Century Boulevard entrance to the district, featuring onsite brewing, indoor/outdoor seating and live entertainment. The foundation of this unique space at Hollywood Park is providing a welcoming community gathering place where people connect with friends and family over local craft beer and food, enjoy live music, and support their favorite teams.

“Putting down roots in Inglewood was an easy decision for me,” said Weaver. “We’ve always believed in the potential of our town and are looking forward to deepening our roots here. This new, exciting space will allow us to grow, connect with our neighbors, and celebrate the Inglewood community. We’re proud to extend this invitation – join us for a beer at Hollywood Park!”

Iconix Fitness, founded in Long Beach with a mission of creating a distinctly Southern California fitness experience, will open its second location at Hollywood Park. Iconix Fitness creates a winning combination with its state-of-the-art facility, equipment, classes, staff and events. At 21,000 square-feet, this new gym will be twice the size of its Long Beach location and will include a swimming pool on the roof, among other unique elements.

“Our brand of fitness has found a home in the City of Champions,” said Iconix principal, Kurt Schneiter.  “The Hollywood Park location will be a uniquely-named facility that showcases locals that have accomplished great athletic feats.  We want to recognize these talented individuals to highlight in part why Inglewood is special and promote pride in this great community.  We expect this location’s design and amenities to attract fitness enthusiasts not just locally, but from neighboring cities as well.”

Cinépolis Luxury Cinemas will open a 12-screen theater at Hollywood Park with ticket prices ranging from just $8-15, enhancing the entertainment options across the district. The state-of-the-art theater will feature fully reclining leather seats paired with premium stadium seating for uninterrupted views to create a best in class experience you won’t find anywhere else in LA. The theater will highlight the brand’s signature guest experiences, such as in-theater waiter service available at the push of a button, a specialty chef-inspired menu, and a full bar. Cinépolis is a leading worldwide cinema exhibitor that offers guests enhanced movie-going experiences in 17 countries. Hollywood Park will be Cinépolis’ fourth location in the greater Los Angeles area.

“Entertainment and film are embedded in to the DNA of Angelenos,” said Luis Olloqui, Chief Executive Officer of Cinépolis Luxury Cinemas.  “We’re thrilled to offer our luxury cinema experience at an attractive price point in Hollywood Park, which we feel is destined to become a capital of culture in LA.”

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SoFi Takes the Field with SoFi Stadium

New Home of the Los Angeles Rams and Los Angeles Chargers Officially Named SoFi Stadium in Expansive Agreement with Hollywood Park

LOS ANGELES — September 15, 2019 — LA Stadium and Entertainment District at Hollywood Park (Hollywood Park) and SoFi are partnering in a 20-year agreement that makes the digital personal finance company the exclusive naming rights partner of the new SoFi Stadium, the future home of the Los Angeles Chargers and the Los Angeles Rams. In addition, SoFi will be an official partner of each of the teams as well as a partner of the performance venue and surrounding entertainment district.

Opening summer 2020, SoFi Stadium is the centerpiece of Hollywood Park, a 298-acre world-class sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. SoFi Stadium will hold year-round sports and entertainment events and will be the host of Super Bowl LVI in 2022, the College Football National Championship game in 2023, and the Opening and Closing Ceremonies of the 2028 Olympic Games.

“We’re thrilled to be introducing SoFi Stadium to the world, through our partnership with Hollywood Park,” said Anthony Noto, CEO of SoFi. “This is a giant leap toward achieving our company’s mission of helping people get their money right by reaching our members where they are. The partnership with this transformative project taking shape under Stan Kroenke’s leadership is the perfect opportunity to drive awareness and trust in the SoFi brand as we continue to grow and reach members on a national level.”

Said Kroenke: “It would be impossible to build a stadium and entertainment district of this magnitude without incredible and innovative partners who share our ambitions for Los Angeles, our fans worldwide and the National Football League. Since breaking ground at Hollywood Park, more than 12,000 people have worked side-by-side on this project, and we are proud to now have SoFi join us on this journey as we prepare to open in the summer of 2020.

“From our first meeting with Anthony Noto and his team, it was clear that SoFi wants to transform not only the financial industry but also the lives of its members. SoFi has a deep appreciation of the aspirations of its members – quality education, home ownership and achieve their ambitions. They are helping millions of people achieve their dreams and helping us realize our own promise at SoFi Stadium.

“Customer service and the fan experience is tantamount to everything we’ll do at SoFi Stadium. It was critical for us to find a tech-focused partner who is on the cutting edge and genuinely understands the needs of all of our constituents and who challenges us to think in creative ways to make every visitor to SoFi Stadium and Hollywood Park feel special and at home.”

SoFi Stadium will have a seating capacity of approximately 70,000, expandable up to 100,000, with 260 luxury suites, more than 13,000 premium seats, and over three million square feet of usable space. A 37,000 square foot SoFi-branded VIP activation space inside the stadium will be utilized for special events, including a dedicated SoFi lounge for its members to access, one of the exclusive opportunities the company plans to offer members as part of this partnership.

“SoFi’s commitment to disrupting the status quo within its own industry and becoming a leading innovator in financial services makes them the ideal naming rights partner for our new home,” said Chargers President of Business Operations A.G. Spanos. “SoFi Stadium is reimagining how a stadium looks, feels and functions on gameday the same way SoFi is redefining access to financial tools for the next generation. We couldn’t be more excited to be aligned with a company as forward-thinking as SoFi, both as the naming rights partner for our new Hollywood Park home and as an official partner of the Los Angeles Chargers beginning in 2020.”

“We are working to deliver a fan-first stadium consistent with Mr. Kroenke’s dream to build a global sports and entertainment destination,” said Jason Gannon, Managing Director, SoFi Stadium. “SoFi Stadium will be a gathering place for the community, and we couldn’t have found a better partner to help us welcome the world when the building opens next summer.”

SoFi Stadium is the first indoor-outdoor stadium to be constructed. Adjacent to the stadium and under the same roof canopy is a 6,000-seat performance venue and the 2.5-acre American Airlines Plaza. The performance venue will host a variety of events, including concerts, esports events, award shows, as well as community gatherings. Hollywood Park will feature more than 1.5 million square feet of retail and office space initially, 2,500 residences, a hotel, and more than 20 acres of parks.

“In less than a year, the Rams will be running out of the tunnel into SoFi Stadium as people around the world see Mr. Kroenke’s creativity, dedication and hard work come to life through this game-changing building,” said Los Angeles Rams COO Kevin Demoff. “We are thrilled to be teaming with SoFi on a partnership that will extend beyond the columns of the stadium, one that will combine our passions for inspiring people to realize their ambition and climb higher.”

Community partnerships and programs will be announced in the coming months, leading up to the opening of the stadium.

Hollywood Park was represented by Legends Global Partnerships division, which sourced, negotiated and represented Hollywood Park in securing this wide-ranging partnership with SoFi. Financial terms of the agreement will not be disclosed.

About SoFi
SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than 800,000 members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com or download our iOS and Android apps.

About SoFi Stadium
SoFi Stadium, the new home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium has already secured Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue. Hollywood Park anticipates an initial phase of more than 1.5 million square feet of retail and office space, 2,500 residences, a hotel and more than 20 acres of parks. For more information about SoFi Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram and Twitter.

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