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Pechanga Resort Casino Named Founding Partner of SoFi Stadium and Hollywood Park, Los Angeles Rams and Los Angeles Chargers
Pechanga Founders Club

Pechanga Tribe Announces $100,000 in Grants for Inglewood Educational and Non-Profit Organizations

Pechanga Resort Casino is SoFi Stadium and Hollywood Park’s First Founding Partner Headquartered in Southern California

LOS ANGELES – (Dec. 17, 2019) – SoFi Stadium and Hollywood Park officially announced Pechanga Resort Casino as its newest Founding Partner of the new 70,000-seat stadium and 298-acre development being built by Rams Owner/Chairman E. Stanley Kroenke. As a part of this expansive agreement, Pechanga Resort Casino, owned and operated by the Pechanga Band of Luiseño Indians, will be the official California casino partner of the Rams, Chargers, SoFi Stadium and Hollywood Park. Pechanga is the first Southern California-headquartered company to announce a sponsorship with SoFi Stadium and Hollywood Park.

“We are thrilled to partner with the Chargers and the Rams, and to be a part of SoFi Stadium,” said Tribal Chairman Mark Macarro. “This isn’t just a Los Angeles stadium, it’s a Southern California stadium, and Southern California has always been and will always be our home. We are especially proud to be able to help local students and people in need with the grants we announced today.”

In honor of the holiday season and as a new member of the Inglewood community, Pechanga tribal leadership is donating $100,000 to Morningside High School in Inglewood and the Inglewood chapters of non-profits School on Wheels and U.S. Vets. This donation will be announced today at the stadium site, when Pechanga, SoFi Stadium and Hollywood Park, Rams and Chargers host a complimentary shopping experience for 50 homeless and/or at-risk veterans through U.S. Vets to give them needed items ahead of the holidays. The vets will receive items such as blankets, socks, umbrellas, hats and more. Pechanga’s efforts in Inglewood echo the millions of dollars the casino/resort has given over the years to the local communities it is involved in throughout the Southern California region.

“We are building a global destination that will be the pinnacle of sports and live entertainment,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Pechanga is a company that not only shares Stan Kroenke’s vision to build a world-class facility and fan-first development with Hollywood Park, but also shares our passion for our surrounding communities. When our doors open in July, we look forward to working alongside Pechanga to create memorable guest moments and to give back to our Southern California home.”

Pechanga Founders Club

Pechanga will have an extensive presence across the stadium, and when SoFi Stadium opens in July 2020, it will feature select Pechanga-branded spaces, including the Pechanga Founders Club. Pechanga Founders Club is a 14,000 square-foot premium club space within the stadium that is located on field level. The space will be creatively branded throughout, and guests will be up close to all the action happening on the field.

“We are proud to be the first Southern California-based Founding Partner with SoFi Stadium and Hollywood Park,” said Jared Munoa, President of the Pechanga Development Corporation. “This is a natural partnership between two of the top entertainment destinations in Southern California. We can’t wait for fans to experience the new Pechanga Founders Club and a lot of the other great amenities here.”

Fans coming to SoFi Stadium will interact with the major resort/casino’s brand across many areas and levels of the stadium, including an 11,500 square-foot activation zone on level 8. The activation zone will provide special branding and experiential opportunities for Pechanga to utilize for guests. Pechanga has longstanding partnerships with the Los Angeles Lakers and the Los Angeles Angels and has naming rights with the Pechanga Arena in San Diego.

“Pechanga’s commitment to serving the community while striving to maintain its reputation as a best in class resort/casino is exactly what you hope for when it comes to a Founding Partner,” said Chargers President of Business Operations A.G. Spanos. “To have someone who competes each and every day to be the very best within their industry yet understands their place in the community comes with a responsibility to give back – that’s everything you can ask for when it comes to corporate alignment. We couldn’t be happier to welcome Pechanga to the Chargers family.” 

Pechanga will also entitle one of the stadium’s four VIP entrances. The resort/casino will have certain wayfinding signage and brand integration in and around its entitled VIP entrance.

“We are pleased to continue our relationship with Pechanga and move together into our new home at SoFi Stadium,” said Los Angeles Rams COO Kevin Demoff.  “Since kicking off our partnership last summer, it has been evident that Pechanga and the Rams share many of the same values, whether it is delivering an unparalleled guest experience or making a difference in our community.  We look forward to continuing to work with Pechanga to inspire not only Angelenos but also all those across Southern California to shine bright.”

Hollywood Park was represented by Legends Global Partnerships division, which sourced, negotiated and represented Hollywood Park in securing this partnership.



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Def Leppard, Mötley Crüe, Poison and Joan Jett & the Blackhearts Come to SoFi Stadium for ‘The Stadium Tour’

SoFi Stadium Adds ‘The Stadium Tour,’ Saturday, September 5, 2020, to Opening Series of Events

LOS ANGELES – December 4, 2019 – The world’s most iconic and celebrated rock legends will hit the road together next summer for a coheadlining tour SO MASSIVE that it could only be held in America’s biggest stadiums. THE STADIUM TOUR featuring DEF LEPPARD, MÖTLEY CRÜE, with POISON and JOAN JETT & THE BLACKHEARTS will hit SoFi Stadium in Los Angeles on September 5, 2020. Each band will bring their electrifying stage shows while promising to perform their stadium-sized anthems. Produced by Live Nation, the summer tour, announced today at SiriusXM’s Hollywood Studios live on the Volume Channel 106, is set to steamroll through America and will conclude at SoFi Stadium, the future home the Los Angeles Rams and Los Angeles Chargers.

Opening July 2020, SoFi Stadium anchors Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. SoFi Stadium’s tickets for Def Leppard, Mötley Crüe, Poison, and Joan Jett & the Blackhearts’ THE STADIUM TOUR will go on-sale December 13 at 10 a.m. PT via https://www1.ticketmaster.com/event/0A005783C4E02E57.

“Mötley Crüe, Def Leppard, Poison and Joan Jett are rock ‘n’ roll legends,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “SoFi Stadium and Hollywood Park are located in the entertainment capital of the world, and it is our goal to create memorable live experiences and concerts year-round. We’ve announced celebrated and famed rock, pop, and country artists to our opening series of events at SoFi Stadium, and we will continue to add incredible shows like The Stadium Tour to our line-up.”

Citi is the official presale credit card for the tour. As such, Citi cardmembers will have access to purchase presale tickets beginning Tuesday, December 10 at 12 p.m. local time until Thursday, December 12 at 10 p.m. local time through Citi EntertainmentSM. For complete presale details visit www.citientertainment.com.

Following the huge success of their NETFLIX biopic THE DIRT, Mötley Crüe has seen a massive surge in new audience with fans around the world demanding the band tour again. This led to the band members reuniting and announcing that “Mötley Crüe is back” just recently. While “The Dirt” caused a meteoric 350 percent increase in streams of Mötley Crüe’s music across all platforms and the younger 18-44 demographic now represents 64 percent of the band’s fanbase, most of the new fans have never seen any of the band’s legendary live shows that Crüeheads have relished for close to four decades. Mötley Crüe is also celebrating the 30th anniversary of their No. 1 charting, 7x Platinum album, DR. FEELGOOD this year. The band is ready to deliver an over-the-top stage show packed full of hit songs.

2019 ROCK & ROLL HALL OF FAME INDUCTEES Def Leppard are one of the most important forces in rock music. Over the past year, the icons closed out a sold-out worldwide tour, including a North American stadium run and headlining the UK’s Download Festival to 90,000 screaming fans. Def Leppard’s star continues to rise and prevail. The band has amassed a staggering 2.5 billion streams, releasing their music digitally last year.
Def Leppard’s influential career crosses generations and includes numerous hit singles and ground-breaking multi-platinum albums—including two of the best-selling albums of all time, “Pyromania” and “Hysteria,” both of which are certified Diamond (10x platinum).

POISON will be bringing a rocking real and relevant no-holds barred thunderous live show to The Stadium Tour this summer with the all-original lineup of Bret Michaels, C.C. DeVille, Bobby Dall and Rikki Rockett. POISON will be unleashing an onslaught of hit-after-hit songs in its set. Friday the 13th will be a historic date for two reasons, The Stadium Tour tickets will go on-sale, as well as POISON front man, Bret Michaels will receive the Humanitarian of the Year award to air on the CW Network the same night.  Michaels along with POISON is known to bring a unique style of passionate high energy, sincere gratitude and a positive attitude. Michaels engages all the fans and makes it an absolute epic ride of true live music. Together with C.C. Deville on guitar, Bobby Dall on bass, and Rikki Rockett on drums, POISON will rock the stadium with a chemistry that will bring a big summer mega party vibe, and Michaels promises to give 1,000 percent on the stage as the hotter it gets, the harder POISON promises to rock!!!

Rock & Roll Hall of Fame inductee Joan Jett & The Blackhearts are no strangers to stadium-sized shows, having toured with The Who, Green Day and the Foo Fighters in recent years on their stadium tours.  Jett celebrated the story of her life in a critically acclaimed 2018 documentary “Bad Reputation,” which showcased all the female firepower of her life and musical career.


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