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SoFi Stadium and Hollywood Park to Host Vote Center

Vote Center Outside of SoFi Stadium to be Open Friday, Oct. 30 – Tuesday, Nov. 3

For More Information or to Register to Vote, Visit lavote.net

To commemorate National Voter Registration Day, SoFi Stadium and Hollywood Park, Los Angeles Chargers and Los Angeles Rams today announced that a Vote Center location will be established on the grounds of SoFi Stadium in Inglewood, CA. The announcement was made jointly with the Los Angeles County Registrar-Recorder/County Clerk and the California Secretary of State’s office.

SoFi Stadium and Hollywood Park’s Vote Center will be located adjacent to the stadium and open for a five-day period from Friday, October 30 – Monday, November 2 from 10 a.m. to 7 p.m. and on Tuesday, November 3 from 7 a.m. to 8 p.m.  All LA County registered voters are eligible to vote at SoFi Stadium and Hollywood Park’s Vote Center.

“This is a touchdown for democracy! Partnering with SoFi Stadium and Hollywood Park, the Los Angeles Chargers, and the Los Angeles Rams to host a vote center in such a large, visible location demonstrates the spirit of community and a shared commitment to make sure all voters have access to cast a ballot in 2020,” said Dean C. Logan, Registrar-Recorder/County Clerk Los Angeles County.

The deadline to register to vote is Monday, October 19.  For more information or to register, visit www.lavote.net.

“We are proud to work with the Los Angeles Chargers, Los Angeles Rams and the Los Angeles County Registrar-Recorder/County Clerk to turn SoFi Stadium and Hollywood Park into a Vote Center,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Our goal is to help expand polling access for our local community and the greater Los Angeles region, providing Angelenos with more locations and greater ease of access to exercise their right to vote.”

SoFi Stadium and Hollywood Park released the following guidelines for anyone wishing to vote at this Vote Center.

To access the Vote Center:

  • The address is 1000 S. Prairie Avenue, Inglewood, CA 90301
  • Voters will enter off Prairie and Victory St. and make a right onto District Drive
  • Parking is available in Lot N, with ADA parking in Lot adjacent to construction trailers
  • The Vote Center will be in the NFL Trailer

SoFi Stadium’s Vote Center will follow State and County public health and safety guidelines:

  • All election workers at the Vote Center will wear facial coverings, gloves, and wipe down surfaces and devices on a regular basis
  • Voting stations will be wiped down after each voter
  • Voters who vote in-person will be required to wear a facial covering, and if needed, facial coverings and gloves will be provided
  • Vote Center will practice social distancing
  • Vote Center will be cleaned and sanitized nightly
  • LA County residents who are not registered to vote, can go to the Vote Center to register to vote and cast a ballot via a conditional voter registration

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Hollywood Park and Samsung Partner in Multi-Year Agreement Dedicated to Enhancing the Fan Experience

SoFi Stadium’s 70,000 Square-Foot Videoboard, Exclusively Built with Samsung LED Display Technology, is the Largest in Sports  

Samsung has been named the Official Mobile, TV and Display partner of Hollywood Park, a 298-acre sports and entertainment destination, inclusive of SoFi Stadium and a 6,000-seat performance venue. Samsung’s outdoor LED products were exclusively used to build SoFi Stadium’s 70,000 square-foot dual-sided, center-hung videoboard. Moreover, the videoboard is the first and only 4K end-to-end video production in a stadium. The agreement showcases Samsung’s commitment to enhancing the fan experience at live events through technology.

“Samsung is a company built on foundation of excellence, which is also a cornerstone of the Hollywood Park experience. Our display technology in SoFi Stadium and throughout the entire space will offer fans a truly immersive and state-of-the-art experience,” said Harry Patz, Senior Vice President and General Manager, Display Division, Samsung Electronics America. “Los Angeles is a vibrant city with a rich history, filled with passionate fans. It is a great honor to be a part of creating the city’s next landmark.”

Built for the future, the videoboard has the largest LED content playback system ever deployed. With nearly 80 million pixels spaced 8 millimeters from center to center, each panel can be uniquely or congruently programmed with statistics, live and/or animated content. The largest panel is about 40 feet or four stories tall; its smallest panel is nearly 20 feet or two stories tall. Further, its unique size and shape make it wider than the field of play and offer fans a spectacular view from anywhere in the stadium, enhancing the action taking place on the field.

“Our partnership with Samsung is an industry game-changer and has allowed us to create a unique and one-of-a-kind product that will impact the way our industry thinks about live event content,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “With our Samsung videoboard, we continue to elevate the experience for fan entertainment on game days and across events.”  

Built into the videoboard is a state-of-the-art audio system with more than 260 individual speakers embedded into its frame. With more than seven miles of loudspeaker cable wound throughout, it is equal to 1,500 home theater systems.

To offer fans and guests a consistently dynamic experience, Samsung is excited to work with Hollywood Park to enhance, improve and develop display technology to innovate and improve the guest experience for years to come. This cutting-edge technology will set a new standard for the fan experience, with SoFi Stadium and Hollywood Park representing the future of sports and live entertainment.

“At Samsung, we are so proud of our partnership with Hollywood Park and excited to be a part of what will soon be a crown jewel for the city of Los Angeles,” says Mark Quiroz, Vice President of Marketing, Display Division, Samsung Electronics America. “From the unique use of display technology in the videoboard to the use of outdoor LED displays in the American Airlines Plaza, Samsung technology is changing the way fans experience game day.”

Beyond SoFi Stadium, Samsung’s LED display technology will be represented throughout Hollywood Park, reaching fans across the development’s residential, office and retail areas and through the Hollywood Park connected mobile app. Samsung Members will experience exclusive in-app features, including a dedicated Samsung Members section with benefits including exclusive content, offers and in-stadium discounts.

SoFi Stadium and Hollywood Park was represented by Legends Global Partnerships division, which sourced, negotiated and represented SoFi Stadium and Hollywood Park in securing this partnership.  


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Google and SoFi Stadium and Hollywood Park Sign Multi-Year Partnership to Power Digital Innovation and Personalized Fan Experiences with the Cloud

Google Cloud is named exclusive cloud partner, providing core technologies for Los Angeles Rams, Los Angeles Chargers, and new SoFi Stadium

YouTube named official video streaming sponsor of the Rams, Chargers, SoFi Stadium, and Hollywood Park

As fans eagerly await the return of NFL football, Google and Hollywood Park today announced a multi-year partnership for Google Cloud to power SoFi Stadium and Hollywood Park’s digital innovation experiences—and YouTube to become the official video streaming sponsor of the Rams, Chargers, SoFi Stadium, and Hollywood Park, with more details to be announced later this year.

“Google is a world-class company, leading the way in technology,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Their innovation and services are a critical component to deliver Stan Kroenke’s vision to create the ultimate sports and entertainment destination, SoFi Stadium and Hollywood Park.”

Google will drive both business operations and consumer experiences at the 298-acre sports and entertainment destination, which is being developed by Rams Owner/Chairman E. Stanley Kroenke. SoFi Stadium will host the Super Bowl in 2022, the Opening and Closing Ceremonies of the Olympics in 2028, and many other marquee events. Google Cloud technology will help transform the site into a premier entertainment destination in several key ways:

  • A “personal concierge” app, powered by Google Cloud and built by Deloitte, will help fans discover SoFi Stadium events; wayfind within the stadium; locate parking; optimize transportation for game day (including up-to-the-minute Google Maps routing); provide digital credentials for building, club, and suite entry; and present personalized offers for tickets, food, shopping, and more.
  • Cloud-based media workflow and optimization will power the largest video board in sports. Working with Google Cloud engineers and using the latest in cloud technologies, Hollywood Park will be able to efficiently store digital content, as well as prep, transfer, and present groundbreaking video on game day.
  • Advanced data analytics will track business performance and enable Hollywood Park to offer unique and personal recommendations to fans and guests. Using Google Cloud products such as Cloud Scheduler, App Engine, Dataflow, BigQuery, and more, Hollywood Park will be able to store and analyze data from multiple sources; create operational dashboards with real-time data; track key performance indicators after events; and better forecast attendance, revenue by product, and other important business metrics.
  • Modern collaboration tools from Google Cloud’s G Suite software—including Gmail for business, Docs, Drive, Calendar, and Meet—will help Hollywood Park employees work faster and smarter, and meet safely and securely from anywhere.
  • In the future, Google and SoFi Stadium will explore media streaming and high-speed wireless solutions to enable visitors to get replays, unique angles, and exclusive 4K coverage on their mobile phones while attending events at SoFi Stadium. In addition, SoFi Stadium will have the world’s first 4K/HDR live production capabilities within a sports facility.

“It’s an incredible honor to work with SoFi Stadium and Hollywood Park as they create an interactive, smart experience destination enjoyed by sports and entertainment fans, residents and shoppers alike,” said Rob Enslin, global president, Google Cloud. “This partnership shows the world what’s possible when you combine the power of data with the excitement of entertainment and sports, and we’re excited that Google Cloud will underpin the visitor experience.”

“We couldn’t have picked a better partner to manageour technology needs,” said Skarpi Hedinsson, chief technology officer, SoFi Stadium and Hollywood Park. “Incorporating Google’s solutions into critical areas of our business ensures we can usher in a new era of innovation in sports and entertainment, raising the bar on what the ultimate fan experience looks like globally.”

“A special thank you to our partner Legends, and their Global Partnerships group, which sourced, negotiated, and represented SoFi Stadium and Hollywood Park in securing this comprehensive technology and marketing partnership. They continue to work as best-in-class partners to bring innovation and unique brand engagements,” said Gannon.


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SoFi Stadium, Los Angeles Chargers and Los Angeles Rams Host Official Ribbon-Cutting Ceremony Ahead of Inaugural Event

SoFi Stadium’s First Event will be the Rams hosting the Cowboys on September 13, followed by the Chargers versus the Chiefs on September 20

SoFi Stadium, the new home of the Los Angeles Rams and Los Angeles Chargers, hosted a virtual ribbon-cutting ceremony today, marking the start of its inaugural year. The ceremony included Rams Owner/Chairman and SoFi Stadium and Hollywood Park developer E. Stanley Kroenke, Chargers Owner/Chairman Dean Spanos and the City of Inglewood’s Mayor James T. Butts, with a video message from NFL Commissioner Roger Goodell. NFL Network’s Steve Wyche served as master of ceremonies.

The ribbon-cutting ceremony not only kicks off SoFi Stadium’s first year, but also celebrates the hard work of the many thousands of people that brought this venue to life from the time it first broke ground in November 2016.

“We are in the team business, and you can’t get to a moment like today without a great team. I would like to thank the 17,000 people who have worked on this project over the past four years,” said Rams Owner/Chairman Stan Kroenke. “During a period of unrest and change in many parts of the country, it’s been our deepest privilege to work on a project this special with such a diverse workforce. Thank you for making our vision a reality.”

Located in the entertainment capital of the world, SoFi Stadium is the first football stadium to be built within Los Angeles in nearly 100 years. The state-of-the-art venue includes many firsts across industries, including in architecture, construction, engineering, technology and more. It is the largest stadium in the NFL at 3.1 million square feet, and the first open-air, indoor-outdoor venue to be built. This structural marvel will usher in a new era of sports, entertainment, and football in Southern California.

“When you see our SoFi Stadium home and the ongoing development surrounding it, you have to marvel at Stan Kroenke’s vision,” said Los Angeles Chargers Owner and Chairman of the Board Dean Spanos. “This is an iconic project, anchored by an iconic stadium, that will not only redefine the City of Inglewood, it will redefine the landscape of greater Los Angeles for the next century and beyond. This has been a long time coming, and we cannot wait to usher in a new era of Chargers football on what will undoubtedly be the grandest stage in all of sports.”

SoFi Stadium can host approximately 70,000 fans, expandable up to 100,000 for special events. A stadium built to be fan-first, it has more than 260 suites, seven suite concepts, 12 club spaces, and more than 13,000 premium seats all designed to cater to convenience and extraordinary fan experiences. An all-digital venue, SoFi Stadium has 90,000 square feet of digital LED in the seating bowl alone, 70,000 of which makes up the largest videoboard in sports. A completely unique design, SoFi Stadium’s videoboard is the first of its kind and the only 4k end-to-end videoboard in sports.

In addition to 20 NFL home games a year, SoFi Stadium will host a variety of events throughout the year and is already the home of LA Bowl, Taylor Swift’s Lover Fest West in 2021, WrestleMania in 2021, Kenny Chesney’s Chillaxification Tour in 2021, Mötley Crüe and Def Leppard’s The Stadium Tour in 2021, Super Bowl LVI in 2022, the College Football National Championship game in 2023, and the Opening and Closing Ceremonies of the 2028 Olympic Games.

SoFi Stadium is the centerpiece of Hollywood Park, a near 300-acre sports and entertainment destination being developed by Kroenke. It is the largest mixed-use development under construction in the Western United States, and with more than 25 acres of public parks and open space, Hollywood Park is designed to be a true community gathering space for Inglewood, greater Los Angeles, and the world. Entirely privately funded, Hollywood Park, when complete, will offer up to 5 million square feet of creative office space, an exceptional 500,000-square-foot retail district, up to 3,000 residences, and a hotel.


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