First Naming Rights Agreement for YouTube Features State-of-the-Art and Interactive Technology at New Los Angeles Entertainment Venue Plus a Variety of Live Entertainment Spanning Concerts, Comedy, Community Events, YouTube Creators, Esports and More

LOS ANGELES – June 28, 2021 – Hollywood Park, a near 300-acre sports and entertainment destination, and YouTube have partnered in an extensive multi-year agreement that names the development’s 6,000-seat performance venue, YouTube Theater. The partnership is the first-of-its-kind for YouTube, with the venue hosting a variety of live entertainment from concerts to comedy, award shows, esports competitions, community events, conferences, and distinctive YouTube creator events. YouTube Theater is part of the sprawling Hollywood Park mixed-use development in Inglewood, Calif., which is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, and construction is set to complete for the theater in summer 2021. The first event to officially open the venue is slated for mid summer.

“YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing ​that same event​ experience with our two billion global monthly users through livestreams and VOD content,” said Angela Courtin, Vice President of Brand Marketing, YouTube. “YouTube creators and artists are the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more.”

“When he set out to build YouTube Theater, Stan Kroenke envisioned an intimate, world-class venue that exemplified three core aspects: technology, creativity, and entertainment. We cannot imagine a better partner to help us bring this vision to life than YouTube,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “YouTube Theater will be open to the public this summer as Los Angeles’ new home for esports, community gatherings, concerts, and all types of live entertainment. YouTube Theater is the next step for Hollywood Park as we develop and deliver on creating a true sports and entertainment destination across our 300 acres.”

YouTube Theater is designed to be home to a variety of live entertainment events. Hollywood Park and Live Nation have partnered in an exclusive multi-year booking agreement and have already confirmed Caifanes, Los Angeles Azules, Pitbull, Black Pumas, Devo, Trippie Redd, Alejandro Sanz, Christian Nodal, Marina, and Louis Tomlinson to play shows at the theater in 2021 and 2022. Guests at the theater will be introduced to state-of-the-art technology and premium finishes that elevate the fan experience.

The innovative features at YouTube Theater focus on interactivity, including a large scale digital YouTube play button icon outside the venue, which can transform into an immersive video screen that guests can interact with by mirroring themselves on the screen and by viewing highlights of YouTube’s creator and artist content. The venue also features a dynamic digital wall on the interior that will be used to celebrate YouTube creators and artists by showcasing them in a gallery-like setting.

This agreement builds upon YouTube parent company Google’s previously announced partnerships with Hollywood Park that made Google Cloud the exclusive cloud partner of the Los Angeles Rams, Los Angeles Chargers and their home SoFi Stadium. Google Cloud is the exclusive cloud partner of YouTube Theater as well. YouTube will be the exclusive video services and music streaming services partner of YouTube Theater, SoFi Stadium and Hollywood Park and the exclusive video services partner and an official music streaming services partner of the Rams and Chargers.

YouTube Theater is a 227,000 square foot, three-story indoor venue. Built to be a best-in-class event venue, the 6,100 square-feet stage is an expansive area to get creative, and every seat is close to the action on-stage, with the farthest seat in the house only 164 feet away from the stage. The venue itself is blended seamlessly in at the southernmost corner of the same roof canopy that stretches over SoFi Stadium and American Airlines Plaza. Complete with a two-story Kaynemaile chandelier, the theater will feature six luxury boxes, a 1,200 square-foot premium back-of-house hospitality space — with adjacent dressing rooms — and a 3,500 square-foot private club with 140 premium seats.

Legends Global Partnerships division sourced, negotiated and represented Hollywood Park in securing this partnership.

For more information about YouTube Theater and to learn of upcoming events, visit www.YouTubeTheater.com or @YouTubeTheater on YouTube, Instagram, Twitter and Facebook. Confirmed Live Nation shows at YouTube Theater include: 

September 4, 2021 – Caifanes 

September 11, 2021 – Los Angeles Azules *SOLD OUT*

September 17, 2021 – Bronco 

September 22, 2021 – Pitbull with Iggy Azalea

September 23, 2021 – Black Pumas

September 24, 2021 – Los Angeles Azules

September 25, 2021 – Devo (one of only two headlining shows this year)

October 6, 2021 – Trippie Redd

October 8, 2021 – Cristian y Mijares 

October 9, 2021 – TLC with Bone Thugs-N-Harmony

October 29, 2021 – Alejandro Sanz 

December 3, 2021 – Christian Nodal with special guest Gera MX

February 26, 2022 – Erasure 

March 9, 2022 – Marina

March 12, 2022 – Louis Tomlinson *SOLD OUT*

March 13, 2022 – Louis Tomlinson *SOLD OUT*

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“In the top tier of Mexican pop royalty… Los Bukis are the undisputed kings of Spanish-language romantic groups… with a unique sound that includes electrified compositions ranging anywhere from cumbia to bolero and huapangos. …the group’s leader, Marco Antonio Solis, is one of Mexico’s premier songwriters and producers… responsible for Los Bukis’ glorious, catchy [and] elaborate sound” – Los Angeles Times

LOS BUKIS Will Return To The Stage For The First Time in 25 Years,

With Their August 27^th Kickoff Appearance In Los Angeles’ New SoFi Stadium

• US Citi cardmembers will have access to purchase presale tickets beginning Tuesday, June 15 at 10 am local time thru Thursday, June 17 at 10 pm local time through Citi Entertainment®. For complete presale details visit www.citientertainment.com.

Los Angeles, CA. (June 14, 2021). In what is unquestionably the biggest news of the year for fans of Regional Mexican Music, the legendary group Los Bukis, one of the most important names in the history of Latin music, is now reuniting 25 years after their last concert together and announcing their very special “UNA HISTORIA CANTADA” limited engagement concert series.

Produced by Live Nation with state-of-the-art production standards, Los Bukis’ “Una Historia Cantada” Tour will begin Friday, August 27^th as both the first Latin Music event and largest capacity concert to date at Los Angeles’ new SoFi stadium. Two more tour dates being announced today include a September 4^th concert at Soldier Field in Chicago, and September 15^th at AT&T Stadium in Arlington, TX.

Citi is the official presale credit card of the “Una Historia Cantada” Tour, and as such, Citi cardmembers will have access to purchase presale tickets Tuesday, June 15 at 10 am local time to Thursday, June 17 at 10 pm local time through Citi Entertainment®. For complete presale details visit www.citientertainment.com. Tickets will go on sale to the general public beginning Friday, June 18 at 10 am local time at Livenation.com.

Founded in 1976 and dissolved in 1996, Los Bukis recorded 16 studio albums that quickly won the public’s heart and produced numerous chart-topping and multiplatinum songs that are among the most revered by fans across the Latin Music spectrum. Now those fans will have the first opportunity in 25 years to hear many of these iconic songs played live once again.

“Los Bukis is one of Mexico’s most popular groups [and] makes Pan-American pop [that] draws on bouncy cumbias and rancheras and dramatic boleros” – New York Times

“Los Bukis emerged in the 1970s as a new force in the grupo genre with a cornucopia of hits.  By the ’80s, they completely dominated Mexico’s pop-music scene.”– Houston Chronicle

LOS BUKIS “Una Historia Cantada” Tour Dates

Los Angeles, CA – SoFi Stadium – August 27^th

Chicago, IL – Soldier Field – September 4^th

Arlington, TX – AT&T Stadium – September 15^th

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 Construction to Finish Summer 2021

World-Class Venue and Leading Live Entertainment Company to Bring the Biggest Artists and Events to the Brand New 6,000-Seat Theater in the Heart of Inglewood, CA

LOS ANGELES, June 14, 2021 – Hollywood Park, a near 300-acre sports and entertainment destination, and Live Nation have partnered in an exclusive multi-year booking agreement for its brand new 6,000-seat performance venue, the Performance Venue at Hollywood Park. The Performance Venue is part of the sprawling Hollywood Park mixed-use development in Inglewood, Calif., which is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke and will be adjacent to the new SoFi Stadium and American Airlines Plaza. 

“The Performance Venue at Hollywood Park is a sophisticated, intimate venue that will host a wide range of world-class events, including celebrated musicians, immersive entertainment, and close-knit community gatherings,” said Christy Castillo Butcher, SoFi Stadium and Hollywood Park’s senior vice president, Programming and Booking. “Hollywood Park is a true sports and entertainment destination, and our partnership with Live Nation will help us further our goal to deliver extraordinary entertainment to Angelenos and visitors across the globe.”

The state-of-the-art theater will host a variety of live entertainment from concerts to comedy, award shows, eSport competitions, community events, conferences, and more. Live Nation will be the exclusive long-term promoter for the theater, bringing the biggest and best names in music, comedy and entertainment to the all-new Los Angeles venue.

“We couldn’t be more thrilled to be the exclusive promoters of this incredibly dynamic venue coming alive in Los Angeles,” said Rich Best, Live Nation’s Regional Head of Talent for California. “Alongside Hollywood Park, we plan to make this a must-visit live entertainment venue and we can’t wait to unveil what is in store for this unique space.”

The Performance Venue at Hollywood Park is a 227,000 square foot, three-story indoor venue situated under the same roof canopy as SoFi Stadium and American Airlines Plaza, and it is seamlessly blended in at the canopy’s southernmost corner. Equipped with its own three-bay loading dock, the theater can operate independently or in tandem with the stadium and plaza for larger events. With three levels of seating, the venue can be configured to house three different crowd capacities, creating an intimate setting for events at 3,400 and 4,400 or full capacity at 6,000 seats. Complete with a two-story Kaynemaile chandelier, the theater will feature six luxury boxes, a 1,200 square-foot premium back-of-house hospitality space, with adjacent dressing rooms, and a 3,500 square-foot private club with 140 premium seats.

The Performance Venue stage is built with artists, events and fans in mind. At 6,100 square-feet, the stage is an expansive area for artists and events to be creative, and every seat is close to the action on-stage, with the farthest seat in the house only 164 feet away from the stage. The venue has a skydeck and rigging capacity of 200,000 pounds, which is a rarity for a building of this size. Equipped with luxury finishes throughout the venue’s interior and exterior, the venue features both an interior and exterior balcony for guests to enjoy. The exterior portion of the balcony has sweeping views of the mountains to the east, American Airlines Plaza, Lake Park and parts of Hollywood Park. The exterior of the venue features a sloping glass façade that reaches 42 feet at its tallest point.

Recently announced Live Nation events at the Performance Venue at Hollywood Park include:

September 4, 2021 – Caifanes 

September 11, 2021 – Los Angeles Azules *SOLD OUT*

September 23, 2021 – Black Pumas

September 24, 2021 – Los Angeles Azules

September 25, 2021 – Devo (one of only two headlining shows this year)

October 6, 2021 – Trippie Redd

October 29, 2021 – Alejandro Sanz 

December 3, 2021 – Christian Nodal

March 9, 2022 – Marina and the Diamonds

March 12, 2022 – Louis Tomlinson *SOLD OUT*

March 13, 2022 – Louis Tomlinson *SOLD OUT*

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The July 17th concert in partnership with Insomniac and SoFi Stadium will be Kaskade’s first SoCal appearance and largest performance of 2021

Fans can visit www.kaskademusic.com to register for access to the ticket presale, which begins Wednesday, June 9 at 10:00 a.m. PT

LOS ANGELES, CA – Following teases on social media and excitement building from music fans up and down the West Coast this week, Insomniac has announced today that multi GRAMMY Award-nominated musician Kaskade will perform at Los Angeles’ brand-new SoFi Stadium on Saturday, July 17. Insomniac, the producers behind the world’s largest dance music festivals, have teamed up with Kaskade and SoFi Stadium to celebrate the remarkable return of live music to Los Angeles, which will be the first dance music event in the stadium’s history. Bringing an unparalleled production complete with an immersive audiovisual experience, this unprecedented event will be the largest solo headlining show in LA of the dance music pioneer’s career. 

“Every time I play in Los Angeles, it evokes this feeling that is unmatched anywhere else in the world. It’s that sensation of getting into your own bed after being away for too long, it’s heat in the cold and it’s comfort when anxiety has been playing its game. Any show I play in LA is something I keep protected. I make sure that when I do it, I come correct because it’s that meaningful to me. LA is home,” says Kaskade. “Coming out of quarantine, I really want to do something special for the west coast massive as well as all my fans who are willing to put the time in to travel. It needs to be just right. There is a legacy I’ve been building here with LACC, Sun Soaked, Staples Center and so many of my other favorite shows. I believe that being one of the first artist’s to introduce SoFi Stadium to the public is a rare and awesome opportunity and this show is going to be a career high for me. I’m excited to share this with my audience and I’m honored to do this in LA, my home.”

Fans can register now at www.kaskademusic.com for first access to the ticket presale, which begins Wednesday, June 9 at 10 a.m. PT. The general ticket on sale will begin Friday, June 11 at 10 a.m. PT. SoFi Stadium’s standard safety and attendance protocols can be found online at www.sofistadium.com. More detailed guidelines will be released, as needed, closer to the event date in July. 

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