The Emerging Entertainment Destination adds to Art Program with Three New Murals from Marco Zamora, Alex Becerra, and Alfonso Gonzalez Jr., that Showcase Los Angeles Lifestyle and Draw Inspiration from Inglewood Community
INGLEWOOD, Calif. (July 20, 2022) – Hollywood Park, the largest urban mixed-use mega development under construction in the Western United States, unveiled the second installment of murals in its art program. The new work includes murals by Los Angeles-based artists Marco Zamora, Alex Becerra and Alfonso Gonzalez Jr. who each created a piece that was inspired by the surrounding Los Angeles cityscape and its people.
Originally debuted in January 2022, the Hollywood Park art program provides cultural enrichment and connectivity for the local community through various works and methods of art. Already on display in Hollywood Park’s retail space are murals by three distinctive Los Angeles-based artists – Calida Rawles, Geoff McFetridge, and Eve Fowler. The program also stretches across SoFi Stadium and YouTube Theater and includes installed works by Ned Kahn, Sandeep Mukherjee, and Bhavna Mehta, as well as temporary installations such as the Kinsey African American Art and History Collection. Forthcoming in the retail area are two bronze sculptures by Alison Saar.
“We are continuing to deliver on our commitment to highlight local and international artists as part of our Hollywood Park art program,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “The program will only continue to grow, and we are thrilled to add incredible murals by local artists Alex Becerra, Alfonso Gonzalez, Jr. and Marco Zamora to Hollywood Park.”
The program is curated by Tiffiny Lendrum in consultation with Hollywood Park, the Inglewood Arts Commission and Wilson Meany.
“The murals support the vision of bringing together local communities through music, arts and culture, sporting events, and entertainment conceived by real estate developer and Los Angeles Rams Owner/Chairman, E. Stanley Kroenke,” said Chris Meany of Wilson Meany, development manager of Hollywood Park. “This continuous partnership is a testament to Hollywood Park’s longstanding commitment to introduce creative programming and cultural elements into this vibrant mixed-use destination.”
Hollywood Park’s art program is part of a larger initiative to better establish and activate its public spaces by celebrating the multicultural experience that is woven into the fabric of Los Angeles living. By partnering with artists from different backgrounds, Hollywood Park offers future guests a cultural connection unmatched in current developments in the city.
Hollywood Park’s second installment features the following artists:
Marco Zamora
True to the artist’s passion for urban culture and the chaos of city life, Zamora’s bright-toned mural situated on Building 100, reflects elements of human connectivity inspired by the local neighborhoods of Inglewood. The kindred display is a result of Zamora’s unique artistic process, which begins by constructing an environment from photographs, later conceptualized and drawn by paintbrush. “I wanted to create art that emulates the life of a true Los Angeles resident,” says Zamora. “There is a unique time and rich history of life in Los Angeles, which is my intent to capture as a way to remind people of those who call or have once called this beautiful city their home.” Zamora’s intricate method of observation and photography techniques create a poetic play of recurring elements, such as objects appearing and reappearing, abstracted fields of color, representational spaces and patterned realms. This technique creates a beautiful and complex juxtaposition between humankind and the urban landscape.
Alex Becerra
Conveniently featured alongside Century Boulevard, Becerra’s artistic murals will come to life with an infusion of energy, color, and imaginative sound that hovers across the Inglewood landmarks. Largely inspired by the Los Angeles jazz scene and artists who shaped a new era in music, the art nods to those musicians who broke the barriers of racism and segregation during the 1950’s decade. Blue skies, palm tree lined streets, and lowrider culture is depicted in Becerra’s second mural, expressing his all too familiar connection and adoration with the city he grew up in.
“The memories I held unto as I observed music and culture throughout the years inspired me to create this reflective piece of art for the community,” says Becerra. “My hope is to invoke a sense of inspiration and inclusivity in which doing so can shape someone’s future in a powerful way.”
His thoughtful compositions incorporate all classical types of painting from self-portraiture to still life and genre scenes, dotted with recurring context specific objects like beer bottles and car rims. These symbols carry personal significance relating to his adolescence in Southern California and subsequent entrance into the international art world. In this way, Becerra’s highly referential work bears a distinct aesthetic and energetic vibrancy unique to the artist.
Alfonso Gonzalez, Jr.
Drawing inspiration from the cityscape and public parks of Los Angeles, Gonzalez Jr.’s work embodies the diversity of Angelenos and celebrates the shared culture found in Los Angeles. Highlighted by the word “Unidos,” which means united in Spanish, the mural’s theme of unity is passionately on display with the inclusion of a Mexican accordion musician. Historically, the accordion was an instrument used in regional Mexican concerts, and here it is meant to depict how something new is born when we come together and unite around a common interest. Similarly, the mural also depicts the innocence of two young children playing in the park amongst the Los Angeles skyline, meant to represent a hopeful sight against the division often depicted in today’s media.
His paintings draw inspiration from the permanence of hand-painted signage and the physical weathering remnants of Los Angeles to narrate his own familial histories of labor and image making. The use of multi-media textured pieces reflects the layers of the city he grew up in.
The first phase of Hollywood Park’s retail district will total 500,000 square feet, with 320,000 square feet currently under construction and scheduled to open in early 2023. Starting next year, Hollywood Park will bring local businesses and big-name international brands stretching across multiple blocks and walkable courtyards. Hollywood Park’s newest tenants will feature concepts including Grilled Fraiche led by South Los Angeles’ Peace Love Reedburg, a second location for family-owned Inglewood-based juice bar Antojitos Martin, and a second Inglewood location for Residency Art Gallery, a platform for artists of color. These new retailers will be joined by Three Weavers GRDN, the latest venture from Lynne Weaver, founder of Inglewood’s Three Weavers Brewing Company, Long Beach’s Iconix Fitness and Red Bay Coffee by Keba Konte, a renowned artist and successful food entrepreneur with deep roots in the San Francisco Bay.
Hollywood Park will become a city within a city with its recreational outdoor plaza as its social heart. When complete, Hollywood Park will include up to five million square feet of creative office space, an exceptional retail district reaching up to 890,000 square feet, a 300-room hotel, and up to 2,500 sophisticated new residences. The expansive outdoor-oriented districts will border a six-acre artificial lake while being interlaced with 25 acres of tree-lined public parks and open space.
To learn more about Hollywood Park, please visit www.hollywoodparklife.com and follow on Instagram, Facebook, Twitter and LinkedIn.
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About Hollywood Park
Spanning nearly 300 acres, Hollywood Park is the largest urban mixed-use development under construction in the Western United States. Anchored by an 890,000-square-foot retail area and surrounded by creative office space, Hollywood Park offers new sophisticated residences, public parks, a lake and premier entertainment venues. The mixed-use development is all linked by walkable paseos and plazas and centered around the newly completed 3.1 million square-foot SoFi Stadium, one of Los Angeles’ most striking architectural structures. Stylish residences and a modern open-office campus will complement the entertainment and retail district, creating a world-class destination for both local and international guests. Located just six miles off the coast, a short drive from LAX and the City of Inglewood’s future Crenshaw/LAX Line, Hollywood Park is poised to become an iconic global destination for millions to enjoy. For more information, please visit www.hollywoodparklife.com.
About Wilson Meany
Wilson Meany is a privately-owned real estate investment and development firm focused on urban infill locations in the Western United States. Wilson Meany brings more than 35 years of experience to its mixed-use, residential, retail and office developments, all of which reflect the company’s commitment to integrity, innovation and quality, including San Francisco’s renowned Ferry Building. Founded in 1996, Wilson Meany has long been recognized among the most respected and consistently successful investment and development firms in California. Collectively, Wilson Meany’s partners and professionals have developed more than 11 million square feet, including some of the most innovative and distinctive properties in California.
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