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The Weeknd Adds Second Los Angeles Show

INGLEWOOD, CA (March 11, 2022) – The Weeknd has added a second Los Angeles date on Saturday, September 3, as part of his After Hours Til Dawn world tour after selling out the first Los Angeles SoFi Stadium show. Doja Cat will open the show. Tickets for the newly added date are on sale now at Ticketmaster.com

This 2022 tour marks the first time The Weeknd will be touring his mammoth album After Hours (it’s hit single “Blinding Lights” was named the new No. 1 Billboard Hot 100 song of all time, surpassing Chubby Checker’s 1960 hit “The Twist”) as well as the recently released and highly critically acclaimed album DAWN FM.

The tour will see his most ambitious production to date reflecting the creative journey that continues to unfold for both these albums, creating worlds within worlds as we have all been watching unfold in various television performances, music videos and short films bringing these first two pieces of his trilogy to life.


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The Weeknd To Embark On First Ever Global Stadium Tour

ANNOUNCES LEG 1 OF AFTER HOURS TIL DAWN TOUR WITH SPECIAL GUEST DOJA CAT

TOUR TO SHOWCASE THE MUSICAL EXPERIENCE OF THE PAST TWO ALBUMS FOR THE FIRST TIME LIVE

LAUNCHES XO HUMANITARIAN FUND WITH UNITED NATIONS WORLD FOOD PROGRAMME, $1 FROM EACH TICKET TO BENEFIT THE FUND PLUS A COMBINED $1.5 MILLION DONATION

Tickets For North American Dates Go On Sale Starting Thursday, March 10th


INGLEWOOD, CA (March 3, 2022) – The After Hours Til Dawn stadium tour will kick off up north in The Weeknd’s hometown of Toronto with stops at iconic U.S. stadiums before wrapping Friday, September 2nd at SoFi Stadium. The tour is produced by Live Nation. This is the first leg of The Weeknd’s massive world tour, with additional dates in Mexico, South America, Asia, Australia, New Zealand, Europe, Africa & Middle East to be announced soon.

Tickets for the North American dates go on sale beginning Thursday, March 10th at 10am local time via TheWeeknd.com/tour.

Fans who previously had tickets for the After Hours arena tour in North America will have access to a special presale starting March 4th, and will receive an email prior to that date directly with more information.

Verizon will offer an exclusive presale for The Weeknd’s After Hours Til Dawn Tour in the U.S through the customer loyalty program Verizon Up. Members will have first access to purchase presale tickets for select shows beginning Monday, March 7th at 10:00AM local time, through Wednesday, March 9th at 10:00PM local time. Verizon Up members will be prompted to connect their Verizon accounts with their Ticketmaster accounts on ticketmaster.com to complete their purchase. For more details and to sign up, visit Verizon Up.

There will also be a Spotify Fans First presale for the top streamers of The Weeknd starting March 8th, as well as Live Nation presales in all markets.

The United Nations World Food Programme (WFP), the world’s largest humanitarian organization fighting global hunger, has partnered with its Goodwill Ambassador Abel “The Weeknd” Tesfaye to launch the XO HUMANITARIAN FUND to which he is contributing $1 from each ticket sold in North America from this highly anticipated tour. The Weeknd will also make a donation of $500,000 and $1 million will be contributed by World Food Program USA to the fund. Fueled by his passion to help those in need, the multi-platinum and diamond certified global superstar established this fund to support the U.N. World Food Programme’s critical food assistance to communities on the brink of starvation, in countries like Ethiopia, Madagascar and Yemen. The Fund is administered by World Food Program USA.

This 2022 tour marks the first time The Weeknd will be touring his mammoth album After Hours (it’s hit single “Blinding Lights” was named the new No. 1 Billboard Hot 100 song of all time, surpassing Chubby Checker’s 1960 hit “The Twist”) as well as the recently released and highly critically acclaimed album DAWN FM.

The tour will see his most ambitious production to date reflecting the creative journey that continues to unfold for both these albums, creating worlds within worlds as we have all been watching unfold in various television performances, music videos and short films bringing these first two pieces of his trilogy to life.

Earlier this week, Prime Video debuted The Weeknd x The Dawn FM Experience. The immersive music special expands the multi platinum, two-time Grammy-winning artists critically acclaimed album Dawn FM into a mesmerizing visual, creating a theatrical performance event that has enveloped audiences in its unnerving and moody world. Available exclusively on Prime Video, The Weeknd x The Dawn FM Experience is available now only to Prime members in more than 240 countries and territories worldwide HERE


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Bad Bunny Announces Six Additional US Stadium Shows on His “Bad Bunny: World’s Hottest Tour”

SECOND DATE ADDED IN LOS ANGELES AT SOFI STADIUM ON OCTOBER 1

 TICKETS ON SALE FRIDAY, FEBRUARY 4TH 12PM LOCAL TIME ON WORLDSHOTTESTTOUR.COM

Inglewood, CA (January 31, 2022) – Today, multi-award-winning artist Bad Bunny has announced due to overwhelming demand resulting in the sellout of 6 stadium U.S. shows, second shows have been added in Miami, New York, Houston, San Diego, Las Vegas and Los Angeles on his “Bad Bunny: World’s Hottest Tour”. Promoted by Live Nation and CMN in the U.S., the tour adds October 1 at SoFi Stadium.  

Joining Bad Bunny as special guest at SoFi Stadium on September 30 and October 1 will be ten-time GRAMMY® nominated artist, Diplo. Diplo is one of the most dynamic forces in music today with billions of streams on some of the world’s best dance recordings.

TICKETS:  Tickets for the newly added Miami, New York, Houston, San Diego, Las Vegas, and Los Angeles shows will go on presale beginning Wednesday, February 2nd at 12pm local time. Subsequently, any remaining tickets will go on sale to the general public beginning Friday, February 4th at 12PM local HERE. Tickets for all other U.S. and Latin America shows are on sale now HERE

This announcement is a clear representation of Bad Bunny’s extraordinary growth as a global superstar. Just after announcing his tour “El Último Tour Del Mundo 2022” in April 2021, which will begin February 9th and will tour 35 indoor arenas across North America, the artist broke the record at Ticketmaster for the most ticket sales for a tour on its first day of sales since 2018. Bad Bunny quickly sold out all 35 shows, moving more than 500,000 tickets. In addition, the artist performed his first stadium concerts in December 2021, breaking audience records with two performances at the Hiram Bithorn Stadium in Puerto Rico. There is no doubt that after such success, “Bad Bunny: World’s Hottest Tour” in stadiums with an all new production will continue to elevate the artist’s career to new transcendental levels.

Proclaimed the most listened-to artist in the world for a second consecutive year by Spotify, Bad Bunny has distinguished himself for his revolutionary moves that constantly impact the music industry. Over the past year, Bad Bunny has released top hits that have earned him the title of #1 Latin Artist in the US by Billboard for a third consecutive year and was also named one of the top 10 most popular global superstars. As if that were not enough, he is also the highest-ranking Latin act on Billboard’s general all genre chart “Top Artists,” ranking at #10, and is the artist with the most hits to reach the Top 10 of the “Hot Latin Songs” chart since the charts inception.

Adding to his great accomplishments in 2021, the artist closed the year by surprising his fans with the premiere of the music video for “Te Deseo Lo Mejor,” which he made in collaboration with The Simpsons. The series is known for bringing some of the most popular celebrities in the world to life in cartoon form and this time Bad Bunny caused a great impact with his participation, reaffirming his leading spot in the music industry.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

About Cardenas Marketing Network

CMN is the authority in Latin entertainment. As a multicultural creative agency, our common goal is to create and build unique experiences between fans, artists and brands. Henry Cárdenas, entrepreneur, philanthropist and founder of CMN, is a pioneer in bringing Latin entertainment and live sports events to the United States. The Chicago-based company with offices in Miami and Houston operates through professionals constantly creating cutting-edge marketing experiences and producing the best events in the country.  To learn more about CMN and its roster of artists, visit www.cmnevents.com or follow us at @cmnevents.

About SoFi Stadium

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. 


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Hollywood Park Announces Art Program with a Trailblazing Group of Local Artists

Los Angeles County’s New Landmark Destination Will Highlight the City of Inglewood with a Collection of Murals and Sculptures in its Expansive Retail District

Hollywood Park, the largest urban mixed-use mega development under construction in the Western United States, today launches the first phase of its community-driven art program featuring six acclaimed Los Angeles-based artists. Multidisciplinary artist Geoff McFetridge, Inglewood native Calida Rawles and internationally known artist Eve Fowler will be the first three artists to produce their own distinct murals at Hollywood Park’s Phase 1, 500,000-square-foot retail district. Celebrating the people and culture of the City of Champions, the artists commenced installing their works of art in early January 2022 with a completion date of February 2022. The second group of artists will be on site in Spring 2022. Separately, two additional bronze sculptures by Los Angeles-based sculptor Alison Saar will be arriving to Hollywood Park in June 2022 to complement the surrounding murals.

“Art and culture create a sense of place. Hollywood Park will be a platform for artists to connect with guests and future residents,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “We are excited to celebrate diverse, creative talent while helping to bring Hollywood Park’s dynamic retail district to life.”

“We worked with Hollywood Park and top art consultants to identify artists that would be responsible for infusing community into Hollywood Park with their personal point of view and challenged them to draw inspiration from the rich history of Inglewood,” said Chris Meany of Wilson Meany, development manager of Hollywood Park. “This project is a true celebration of the deeply important creative voices that flourish in and around the Inglewood community.”

Hollywood Park’s art program is part of a larger initiative to better establish and activate the public spaces within the retail district by celebrating the multicultural experience that is woven in the fabric of Los Angeles living. By partnering with artists from different backgrounds, Hollywood Park will offer future guests a cultural connection unmatched in current developments in the city.

Hollywood Park’s first set of artist murals include: 

Geoff McFetridge  

Located on Building 800 facing District Drive, McFetridge will bring to life one of the first murals at Hollywood Park with Both Side of the Coin Seen at Once. The piece showcases a group of seven individuals lying down. When the audience views closer, the figures would each be turning in movement towards the center of the piece. This explores how a change in the land and a change in people can be both monumental and microcosmic. Known internationally for his broad scope of work, McFetridge is recognized for creating graphic images in bold colors, playing with repetition, perspective, and simplicity. 

Calida Rawles

Situated on Building 1300, in the center of the promenade, Rawles will create a celebratory work of art representing the spirit and energy of Inglewood. Using sharp hyper-realism with poetic abstraction, Rawles will paint a custom portrait of a female figure in water that will become a mural on Lake Street. The artist’s work is known for its depiction of photorealistic paintings of black figures immersed in turquoise waters, escaping the immediate demands of life and the pressure of contemporary black life in America. Rawles aims to inspire and empower audiences by painting her models in water, symbolizing the racial exclusion and cultural feats the black community faces – her figures exemplify resilience, strength, and dignity. A frequent collaborator of Rawles, the subject was chosen to highlight the Black female figure and will be adorned in a custom-made dress by celebrity designer Christopher John Rodgers.

Eve Fowler

Fowler will be designing an extended painted mural on Paseo’s Building 1100, showcasing the saying “The Difference is Spreading.” The phrase is a critical part of the most relevant sentence in Gertrude Stein’s Tender Buttons, 1914. According to the artist, the text holds a coded message for queer members of the LGBTQ+ community or anyone who may feel othered. By utilizing this iconic line, Fowler hopes to inspire change, embrace differences, and feel how difference can bring communities closer together. Fowler’s recognized for her usage of appropriated language inspired by Stein’s poetry and portraits. Identifying as a lesbian and feminist, Fowler and her work strive to reframe male biases in language, as well as the culture around sex-positive and queered images.

The art program was curated by Tiffiny Lendrum in consultation with Hollywood Park, Wilson Meany and the City of Inglewood Arts Commission.

The Hollywood Park Art Program will also include specific art programs tied to SoFi Stadium and YouTube Theater. More information will be released about those art programs at a later date.

The first phase of Hollywood Park’s retail district will total 500,000 square feet, with 320,000 square feet currently under construction and scheduled to open fall 2022. Starting next year, Hollywood Park will bring local businesses and big-name international brands stretching across multiple blocks and walkable courtyards. With an emphasis in diversity and inclusion, Hollywood Park’s newest tenants will feature concepts including LOVEFULL led by South Los Angeles’ Peace Love Reedburg, a new location for Los Angeles’ own Sky’s Gourmet Tacos, founded by female entrepreneur Barbara Burrell, a second location for family-owned, Inglewood-based juice bar Antojitos Martin, and a second Inglewood location for Residency Art Gallery, a platform for artists of color. These new retailers will be joined by Three Weavers GRDN, the latest venture from Lynne Weaver, founder of Inglewood’s Three Weavers Brewing Company, Long Beach’s Iconix Fitness and Red Bay Coffee by Keba Konte, a renowned artist and successful food entrepreneur with deep roots in the San Francisco Bay.

Conceived by real estate developer and Los Angeles Rams Owner/Chairman E. Stanley Kroenke, Hollywood Park will become a city within a city with its recreational outdoor plaza as its social heart. When complete, Hollywood Park will include up to five million square feet of creative office space, an exceptional retail district reaching up to 890,000 square feet, a 300-room hotel, and up to 2,500 new sophisticated residences. Hollywood Park includes a six-acre artificial lake and will be interlaced with 25 acres of tree-lined public parks and grand plazas.

To learn more about Hollywood Park, please visit www.hollywoodparklife.com and follow on Instagram, Facebook, Twitter and LinkedIn.


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Hyundai Signs Partnership Agreement with SoFi Stadium, Hollywood Park, Los Angeles Rams and Los Angeles Chargers
  • Hyundai an Official Vehicle Partner of SoFi Stadium and Hollywood Park
  • Sponsorship of Rams and Chargers Includes Numerous Branding and Experiential Activations at Every Home Game
  • Hyundai Utilizing the Sponsorships to Communicate its Vision of Clean Mobility

Hyundai is now a founding partner of SoFi Stadium and Hollywood Park, the unparalleled sports and entertainment destination in Inglewood, Calif., being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. Hyundai’s multi-year sponsorship includes Hollywood Park, SoFi Stadium, YouTube Theater and American Airlines Plaza, as well as team deals with both the Los Angeles Rams and Los Angeles Chargers.

“Being an official vehicle sponsor of SoFi Stadium and Hollywood Park, along with the Rams and Chargers provides us a tremendous opportunity to communicate about our products and future mobility innovations,” said Angela Zepeda, CMO, Hyundai Motor America. “Those attending games or events will not miss the Hyundai branding, while learning more about our commitment to a zero emissions future.”

“We are proud to welcome Hyundai Motor America as an official vehicle of SoFi Stadium and Hollywood Park,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Hyundai’s extensive presence throughout the Southern California region and its commitment to the environment and sustainability made them a natural partner for the project.”

Hyundai’s sponsorship officially began in November and includes numerous branding and display elements. In the North Plaza, Hyundai will have the all-new, all-electric IONIQ 5 and the recently announced Hyundai Home clean energy ecosystem on display. Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Park campus.

During Rams and Chargers home games, Hyundai branding will be throughout the stadium, including on the Infinity Screen by Samsung, the largest video board ever created in sports, along with LED ribbon boards and digital signage throughout the Hollywood Park development. Hyundai will also have fan giveaways and Tucson and Santa Cruz vehicle displays in American Airlines Plaza.

“SoFi Stadium is right up the freeway from our North American headquarters in Southern California, so it made perfect sense for us to have a significant presence at the stadium, throughout Hollywood Park and with both teams,” said Erik Thomas, senior group manager, experiential & multicultural marketing, Hyundai Motor America. “We are excited to partner with the premier sports and entertainment venue in the world.”

Hyundai’s sponsorship of the Rams and Chargers adds to its other team relationships that includes the Bears, Cardinals, Buccaneers, Eagles and Texans.

Legends Global Partnerships division sourced, negotiated and represented Hollywood Park in securing this partnership.


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World-Renowed Kinsey African American Art & History Collection Partners With SoFi Stadium For One-Of-A-Kind Exhibition

The Exhibition Marks The First Art Collection To Be Displayed At Hollywood Park Inside SoFi Stadium

Brought to you by the Kroenke Family Foundation and Hollywood Park Foundation 

Inglewood, CA (January 26, 2022) – SoFi Stadium is proud to announce that the award-winning Kinsey African American Art and History Collection, one of the world’s largest private collections of African American art and historical artifacts, will be displayed at the stadium opening on February 23rd.  Brought to Greater Los Angeles by the Kroenke Family Foundation and newly launched Hollywood Park Foundation, the exhibition marks the first ever art collection to be displayed at SoFi Stadium. The collection will feature over 70 masterful works of art, sculptures, photographs, rare books, letters, as well as a new interactive experience bringing the art to life.  

The collection returns to Los Angeles after touring worldwide for 15 years.  Black art from the past and present will be showcased along with work from LA-based artists presenting contemporary pieces at SoFi Stadium.  

In honor of Black History Month, the collection will open on Wednesday, February 23 and be on display through April 2022.  

One-hour, self-guided tours will be available Thursday through Monday from 10:00 AM to 6:00 PM inside SoFi Stadium.  Tickets go on sale Friday, January 28 at 10 AM, for more information visit Sofi Stadium/Kinsey.  The collection benefits the new Hollywood Park Foundation, a nonprofit organization that is launching with the Kinsey African American Art and History Collection. The foundation develops and supports youth programs focused on STEAM (science, technology, engineering, arts, and math) education, and health and wellness. The Hollywood Park Foundation assists youth locally with education resources, healthy eating information, safe spaces for physical play, as well as other education, and health and wellness initiatives geared towards supporting youth. 

“We are honored to partner with the Kroenke Family Foundation and the Hollywood Park Foundation and to bring the first ever art collection to SoFi Stadium,” said the Kinsey family. “We couldn’t be more excited to share the collection with our hometown of Los Angeles and look forward to providing an experience that educates, inspires and motivates.”

Having toured more than 30 cities in the U.S. and internationally, the collection has been viewed by more than 15 million people and will be showcased for the first time ever in a world-class stadium. The exhibition will feature powerful artworks from renown artists including Charles Ethan Porter, May Howard Jackson, Elizabeth Catlett, Sam Gilliam, Ernie Barnes, Charles White and Romare Bearden, along with important historical objects such as letters from Dr. Martin Luther King and Malcolm X, a signed poem by Langston Hughes, the landmark 1954 Brown V. Board ruling establishing racial segregation in public schools unconstitutional, and much more. A new and dynamic digital enhancement experience will bring select artworks to life via animation and choreographed movement that will excite art lovers of all ages, along with augmented reality and contextual information through Google Arts and Culture’s online platform. Guests will experience art through the artist’s brush strokes, illuminating the senses. 

“We look forward to bringing the Kinseys vision, and dedication to keeping history alive and relevant to SoFi Stadium,” said Jason Gannon managing director at SoFi Stadium and Hollywood Park.  “The Kroenke family is committed to highlighting the diversity of culture in the arts and bringing these opportunities to under-served communities.” 

As a central component of the partnership, the Kroenke Family Foundation, Hollywood Park Foundation and The Bernard and Shirley Kinsey Foundation for Arts and Education will implement a dynamic community engagement initiative, working with Inglewood and Los Angeles area schools, as well as local non-profit organizations, to facilitate various educational programs, including field trips, school visits, arts education, teacher workshops, guest lectures and more. 

“The Kinsey African American Art and History Collection is an award-winning exhibit, and we are proud to bring this comprehensive collection to SoFi Stadium and our community,” said Jason Witt, senior director, community affairs and engagement, SoFi Stadium and Hollywood Park. “We could not think of a more fitting initiative to launch our Hollywood Park Foundation, which will support education, arts, health and wellness. This collection will help us celebrate African American achievements with the Kinsey family.” 

The Kinsey African American Art and History Collection is the inspired work of Bernard and Shirley Kinsey, and their son Khalil, and considered one of the largest and most comprehensive of its kind. Beginning over 50 years ago, the Kinsey’s have been on a journey of collecting fine art and primary source historical objects that document the African American experience and illuminate the untold stories of Black Excellence throughout U.S. history. Curated by Khalil Kinsey and historian Larry Earl, the exhibition focuses on the lives, accomplishments, and brilliance of African Americans from the 16th century through the years of slavery and emancipation to the civil rights movement through modern day.

About The Kinsey Collection

On tour since 2006, The Kinsey African American Art & History Collection has been displayed in over 30 museums throughout the country, with an international showing in Hong Kong and plans for Colombia and the UK. Via fine art, authentic artifacts, documents, literature, and more, the exhibition aims to share the stories of Black achievement and contribution that are rarely told or taught in school. The award-winning collection served as a foundational and precursor exhibition for the Smithsonian National Museum of African American History and Culture in 2011. Additionally, the collection was on view at EPCOT, Walt Disney World from 2013 – 2018, The collection has been cited for three national awards, including the President’s National Award for Museum and Library Services. The Bernard and Shirley Kinsey Foundation for Art & Education (a 501(c)3 organization) is an educational resource with nationwide institutional partnerships – kindergarten through college – dedicated to the research, interpretation, and presentation of African American history and culture globally. The Foundation endeavors to positively affect social change by assisting academic and cultural institutions with increasing public awareness of African American history and culture.

About The Kroenke Family Foundation

The Kroenke Family Foundation is a nonprofit organization established by E. Stanley Kroenke, Ann Walton Kroenke, Whitney Kroenke Silverstein, and Josh W. Kroenke.  The Kroenke Family Foundation promotes a vision of philanthropy and positive change by funding programs and services that benefit education, art, animal welfare, the environment, and other societal needs that reflect the family’s charitable interests.

About Hollywood Park Foundation

Hollywood Park Foundation is a nonprofit organization that develops and supports youth programs focused on STEAM (science, technology, engineering, arts, and math) education, and health and wellness. The Hollywood Park Foundation assists youth locally with education resources, healthy eating information, safe spaces for physical play, as well as other education, and health and wellness initiatives geared towards supporting youth.

About SoFi Stadium

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. 


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Deloitte Announces Sponsorship of SoFi Stadium and Hollywood Park

Deloitte and Hollywood Park have entered into a multiyear professional services sponsorship focused on making Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, one of the world’s most technologically advanced sports and entertainment destinations. This agreement extends across the Hollywood Park portfolio and includes SoFi Stadium, YouTube Theater and American Airlines Plaza.

As part of the agreement, Deloitte is an official digital transformation provider and an official technology alliance sponsor of SoFi Stadium, YouTube Theater, and the Hollywood Park development as a whole. It is also integral to the development of the digital experience throughout the entire 300-acres, focusing on website and app development.

“Throughout this opening year of Hollywood Park, we’ve been thrilled to see how gameday and concert attendees have experienced this new landmark development,” said Dan Helfrich, chairman and CEO, Deloitte Consulting LLP. “With each event and experience, we continue to learn more about ways to enhance the experience and are thrilled to continue working together with Hollywood Park to make it an even greater experience tomorrow than it is today.”

For Hollywood Park, Deloitte is the digital guest experience consulting services provider focused on creating an engaging digital web and app experience, a comprehensive set of cyber security capabilities, and an innovative suite of next-generation marketing offerings for advertisers. An extensive range of unique guest interactions across all Hollywood Park digital platforms is expected to provide insights to help enable personalized experiences and drive key business decisions.

“Hollywood Park is a global destination within the entertainment capital of the world,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Deloitte is helping us bring SoFi Stadium and Hollywood Park to life digitally with its impressive capabilities and continuous pursuit of elevating the fan and guest experience.”

SoFi Stadium, the centerpiece of Hollywood Park and the new home of the Los Angeles Chargers and Los Angeles Rams, opened officially in September of 2020. The stadium is slated to host global events such as Super Bowl LVI in 2022, the College National Championship game in 2023, and the 2028 Opening and Closing Ceremonies of the Olympic Games.


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Hollywood Park Officially Launches Hollywood Park Technology Alliance

INGLEWOOD, Calif. January 25, 2022 – Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, officially launched the Hollywood Park Technology Alliance. The program encompasses a strategic group of leading technology companies that contribute and help generate cutting-edge solutions for Hollywood Park’s technological infrastructure and implementation. The Technology Alliance includes: SoFi, Google Cloud, YouTube, Verizon, Deloitte, Cisco, Samsung, Square, Ticketmaster, Ross, Willow and PAM. 

“This impressive group serves as a technology-oriented think tank to help develop cutting-edge, modern interactions and solutions for our guests across sports, entertainment, retail, residential and office, ” said Skarpi Hedinsson, chief technology officer, SoFi Stadium and Hollywood Park. “We look forward to working together to shape future experiences at Hollywood Park.” 

Each company was hand-selected for its expertise and ability to offer strategic advice and counsel. Together, these  industry-leading companies will assist Hollywood Park in offering innovative technology services and solutions that will shape the future of commercial real estate and impact industries across live sports, entertainment,  retail, office, and residential.  

About Hollywood Park Spanning nearly 300 acres, Hollywood Park is the largest urban mixed-use development under construction in the Western United States.  Anchored by an 890,000-square-foot retail area and surrounded by creative office space, Hollywood Park offers new sophisticated residences, public parks, a lake and premier entertainment venues. The mixed-use development is all linked by walkable paseos and plazas and centered around the newly completed 3.1 million square-foot SoFi Stadium, one of Los Angeles’ most striking architectural structures. Stylish residences and a modern open-office campus will complement the entertainment and retail district, creating a world-class destination for both local and international guests. Located just six miles off the coast, a short drive from LAX and the City of Inglewood’s future Crenshaw/LAX Line, Hollywood Park is poised to become an iconic global destination for millions to enjoy. For more information, please visit www.hollywoodparklife.com.


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Bad Bunny Announces His First Stadium Tour Across The U.S. & Latin America With A Stop At SoFi Stadium On September 30

 “BAD BUNNY: WORLD’S HOTTEST TOUR” 

TICKETS ON SALE FRIDAY, JANUARY 28 at 12pm LOCAL TIME VIA WORLDSHOTTESTTOUR.COM 

 INGLEWOOD, CA (January 24, 2022) – Proclaimed the most listened-to artist in the world for a second consecutive year by Spotify, Bad Bunny has distinguished himself for his revolutionary moves that constantly impact the music industry. Today, the multi-award-winning artist adds a new milestone to his career, announcing his first stadium tour “Bad Bunny: World’s Hottest Tour” across the United States and Latin America. Promoted by Live Nation in the U.S., the tour makes a stop at SoFi Stadium on September 30th with special guest Diplo. Tickets for this stadium tour will go on pre-sale beginning Wednesday, January 26 at 12pm local time. Subsequently, they will go on sale to the general public beginning Friday, January 28 at 12pm local time on worldshottesttour.com. 

Joining Bad Bunny as a special guest is ten-time GRAMMY® nominated artist, Diplo. Diplo is one of the most dynamic forces in music today with billions of streams on some of the world’s best dance recordings. 

This announcement is a clear representation of Bad Bunny’s extraordinary growth as a global superstar. Just after announcing his tour “El Último Tour Del Mundo 2022” in April 2021, which will begin February 9th and will tour 35 indoor arenas across North America, the artist broke the record at Ticketmaster for the most ticket sales for a tour on its first day of sales since 2018. Bad Bunny quickly sold out all 35 shows, moving more than 500,000 tickets. In addition, the artist performed his first stadium concerts in December 2021, breaking audience records with two performances at the Hiram Bithorn Stadium in Puerto Rico. There is no doubt that after such success, “Bad Bunny: World’s Hottest Tour” in stadiums with an all new production will continue to elevate the artist’s career to new transcendental levels. 

Over the past year, Bad Bunny has released top hits that have earned him the title of #1 Latin Artist in the US by Billboard for a third consecutive year and was also named one of the top 10 most popular global 

superstars. As if that were not enough, he is also the highest-ranking Latin act on Billboard’s general all genre chart “Top Artists,” ranking at #16, and is the artist with the most hits to reach the Top 10 of the “Hot Latin Songs” chart since the charts inception. 

Adding to his great accomplishments in 2021, the artist closed the year by surprising his fans with the premiere of the music video for “Te Deseo Lo Mejor,” which he made in collaboration with The Simpsons. The series is known for bringing some of the most popular celebrities in the world to life in cartoon form and this time Bad Bunny caused a great impact with his participation, reaffirming his leading spot in the music industry. 

About Live Nation Entertainment 

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com. 

About Cardenas Marketing Network 

CMN is the authority in Latin entertainment. As a multicultural creative agency, our common goal is to create and build unique experiences between fans, artists and brands. Henry Cárdenas, entrepreneur, philanthropist and founder of CMN, is a pioneer in bringing Latin entertainment and live sports events to the United States. The Chicago-based company with offices in Miami and Houston operates through professionals constantly creating cutting-edge marketing experiences and producing the best events in the country. To learn more about CMN and its roster of artists, visit www.cmnevents.com or follow us at @cmnevents. 

About SoFi Stadium 

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. 


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Los Angeles Region to Host College Football Playoff National Championship in January 2023 at SoFi Stadium in Inglewood

Building on Super Bowl LVI, the event is expected to deliver strong economic

and community-impact benefits to the L.A. area

LOS ANGELES (January 11, 2022) — Let the countdown begin: The Los Angeles area will host a major football title game for the second year in a row when it welcomes the 2023 College Football Playoff (CFP) National Championship to SoFi Stadium and Hollywood Park next January.

The region is now on the clock following the national 2022 championship game between the University of Alabama and University of Georgia played on Monday night in Indianapolis. The 2023 CFP National Championship in Inglewood is scheduled nearly 11 months to the day after the L.A. area hosts Super Bowl LVI on Feb. 13, 2022, its first NFL title game in almost three decades.

“We have eagerly awaited this moment since the bid was awarded to Los Angeles in 2017,” said James Rishwain, Chairman, Los Angeles College Football Playoff National Championship Host Committee. “We are excited to deploy the region’s tremendous venues and assets – diversity, creativity, entertainment – as well as its storied history of hosting the world’s biggest sporting events, including the Olympics, World Cup, and All-Star Weekends.”

Hosting college football’s marquee showcase continues L.A.’s impressive run of attracting top-tier sports events in the decade ahead, including the 2022 MLB All-Star Game, 123rd U.S. Open Championship, 2026 U.S. Women’s Open and the 2028 Olympic & Paralympic Games. In addition, the region has submitted an ongoing bid to be a super host city for FIFA World Cup 2026™. 

“Los Angeles is one of the world’s greatest cities, known for its elite track record of hosting the top sports and entertainment events,” said Bill Hancock, Executive Director, College Football Playoff. “SoFi Stadium provides a state-of-the-art venue for the College Football Playoff National Championship, which is only further elevated by the region’s unique vibrance.”

The Los Angeles area last hosted the college football championship – then known as the BCS National Championship Game – in 2014 at the Rose Bowl in Pasadena. The Los Angeles region has hosted the college football championship four previous times in 2002, 2006, 2010, and 2014.    

“The CFP National Championship and major events like it deliver unparalleled opportunities to benefit our local businesses, non-profit organizations, and communities throughout the region,” said Kathryn Schloessman, President & CEO, Los Angeles Sports & Entertainment Commission. “We are thrilled to seize this tremendous opportunity to bring people together and benefit our local businesses.”

The CFP National Championship is expected to deliver substantial economic benefits for the L.A. region, including more than 31,000 hotel room nights already contracted. In addition, the CFP Foundation has invested some $30 million to support K-12 education, benefiting more than 250,000 teachers and 6 million students nationwide. The Host Committee team will work closely with the CFP Foundation to use the spotlight of the national championship game to continue shining a spotlight on the Los Angeles region.  

“The City of Inglewood is thrilled to host the pinnacle of college football, the College Football Playoff National Championship,” said Inglewood Mayor James Butts. “Thanks to the tremendous commitment of Stan Kroenke, SoFi Stadium and Hollywood Park is the finest sports and entertainment venue in the nation, and we are fully committed to harnessing that tremendous asset for the good of our community, today and in the years ahead.”

While Inglewood will host the CFP National Championship, official and unofficial ancillary events will occur throughout the L.A. region. 

“Los Angeles has a long, rich history of playing host to peak athletic achievement – and using those triumphs to fuel our economic growth and inspire our communities,” said Los Angeles Mayor Eric Garcetti. “Hosting the College Football Playoff National Championship provides us yet another extraordinary opportunity to boost our workforce and celebrate L.A. on a global stage.” 

“We are excited to host the CFP National Championship, delivering a first-class fan experience and unforgettable stage for the nation’s premier college football teams,” said Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park. “Beginning with Super Bowl LVI next month, this event will add another historic chapter to the legacy of this incredible venue.”


For more information on the CFP National Championship and the Los Angeles Host Committee, visit LosAngeles2023.com and collegefootballplayoff.com.

About the Los Angeles CFP National Championship Host Committee

The Los Angeles College Football Playoff (CFP) National Championship Host Committee has been established to deliver a premier CFP National Championship experience and drive lasting social, cultural, and economic impact for the region. We serve as the liaison between the CFP and Los Angeles to harness the opportunities surrounding the CFP National Championship to elevate our community.  The Host Committee is led by the Los Angeles Sports & Entertainment Commission (LASEC) and Host Committee Chairman James Rishwain and includes SoFi Stadium and Hollywood Park and the Los Angeles Rams. For more information, visit LosAngeles2023.com.


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