ANNOUNCES LEG 1 OF AFTER HOURS TIL DAWN TOUR WITH SPECIAL GUEST DOJA CAT

TOUR TO SHOWCASE THE MUSICAL EXPERIENCE OF THE PAST TWO ALBUMS FOR THE FIRST TIME LIVE

LAUNCHES XO HUMANITARIAN FUND WITH UNITED NATIONS WORLD FOOD PROGRAMME, $1 FROM EACH TICKET TO BENEFIT THE FUND PLUS A COMBINED $1.5 MILLION DONATION

Tickets For North American Dates Go On Sale Starting Thursday, March 10th

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INGLEWOOD, CA (March 3, 2022) – The After Hours Til Dawn stadium tour will kick off up north in The Weeknd’s hometown of Toronto with stops at iconic U.S. stadiums before wrapping Friday, September 2nd at SoFi Stadium. The tour is produced by Live Nation. This is the first leg of The Weeknd’s massive world tour, with additional dates in Mexico, South America, Asia, Australia, New Zealand, Europe, Africa & Middle East to be announced soon.

Tickets for the North American dates go on sale beginning Thursday, March 10th at 10am local time via TheWeeknd.com/tour.

Fans who previously had tickets for the After Hours arena tour in North America will have access to a special presale starting March 4th, and will receive an email prior to that date directly with more information.

Verizon will offer an exclusive presale for The Weeknd’s After Hours Til Dawn Tour in the U.S through the customer loyalty program Verizon Up. Members will have first access to purchase presale tickets for select shows beginning Monday, March 7th at 10:00AM local time, through Wednesday, March 9th at 10:00PM local time. Verizon Up members will be prompted to connect their Verizon accounts with their Ticketmaster accounts on ticketmaster.com to complete their purchase. For more details and to sign up, visit Verizon Up.

There will also be a Spotify Fans First presale for the top streamers of The Weeknd starting March 8th, as well as Live Nation presales in all markets.

The United Nations World Food Programme (WFP), the world’s largest humanitarian organization fighting global hunger, has partnered with its Goodwill Ambassador Abel “The Weeknd” Tesfaye to launch the XO HUMANITARIAN FUND to which he is contributing $1 from each ticket sold in North America from this highly anticipated tour. The Weeknd will also make a donation of $500,000 and $1 million will be contributed by World Food Program USA to the fund. Fueled by his passion to help those in need, the multi-platinum and diamond certified global superstar established this fund to support the U.N. World Food Programme’s critical food assistance to communities on the brink of starvation, in countries like Ethiopia, Madagascar and Yemen. The Fund is administered by World Food Program USA.

This 2022 tour marks the first time The Weeknd will be touring his mammoth album After Hours (it’s hit single “Blinding Lights” was named the new No. 1 Billboard Hot 100 song of all time, surpassing Chubby Checker’s 1960 hit “The Twist”) as well as the recently released and highly critically acclaimed album DAWN FM.

The tour will see his most ambitious production to date reflecting the creative journey that continues to unfold for both these albums, creating worlds within worlds as we have all been watching unfold in various television performances, music videos and short films bringing these first two pieces of his trilogy to life.

Earlier this week, Prime Video debuted The Weeknd x The Dawn FM Experience. The immersive music special expands the multi platinum, two-time Grammy-winning artists critically acclaimed album Dawn FM into a mesmerizing visual, creating a theatrical performance event that has enveloped audiences in its unnerving and moody world. Available exclusively on Prime Video, The Weeknd x The Dawn FM Experience is available now only to Prime members in more than 240 countries and territories worldwide HERE

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LOS ANGELES (February 11, 2022) – SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, has been awarded ISO 20121:2012 Event Sustainability Management System certification, becoming the second NFL venue to achieve such certification. Originally designed for the London 2012 Olympic Games, the ISO 20121:2012 standard provides a roadmap for organizations to address the environmental, economic, and social impacts of their events. The standard is designed to highlight the process in which data is tracked, obstacles identified, and issues addressed to continually improve sustainability over time.

“ISO certification creates a solid foundation for SoFi Stadium as we continue to develop programs and policies that reduce our environmental impact,” said Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park. “This ISO achievement builds on our commitment to sustainable operations across Hollywood Park, including SoFi Stadium, YouTube Theater and American Airlines Plaza.”

ISO 20121:2012 certification is a voluntary international standard that specifies requirements for an event sustainability management system and provides guidance to conforming to those requirements. A fundamental piece of the standard is a timeline set forth for continued improvement.  The standard is then implemented, monitored, and checked for noncompliance, then adjusted to address those issues to achieve increased standards of success.

Honeycomb Strategies, a woman-owned sustainability consulting firm specializing in the sport and event industry, has been instrumental in developing the strategy and compliance with ISO framework for SoFi Stadium.

“Since SoFi Stadium’s official opening, Honeycomb Strategies has supported the team in the development and implementation of industry leading sustainability best-practices,” said Tim Trefzer, Program Manager for Honeycomb Strategies. “By engaging key stakeholders and focusing on material impacts, the SoFi Stadium program is both comprehensive and allows for continual improvement year after year.”

iCompli Sustainability is the non-profit international auditing organization that performed the third-party audit for SoFi Stadium’s certification of the ISO 20121:2012 standard.

Information regarding SoFi Stadium’s sustainability program can be found at https://www.sofistadium.com/sustainability/.

ABOUT SOFI STADIUM

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit http://www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

ABOUT HONEYCOMB STRATEGIES

Honeycomb Strategies is a sustainability consulting firm, offering an innovative approach and sustainable solutions to business challenges. We provide collaborative and impactful solutions for clients in the tradeshow, event and hospitality industry, to venues, sports teams and facilities. We support clients seeking sustainability certifications including ISO 20121, LEED, APEX/ASTM and TRUE Zero Waste, as well as reporting frameworks such as Global Reporting Initiative (GRI) and ESG reporting.  From immediate action planning to long-term sustainability goals, we work to provide impactful solutions and strategies that meet the current needs of your organization, while supporting your success well into the future. For more information, please visit www.hcsustainability.com.

ABOUT ICOMPLI SUSTAINABILITY

BPA iCompli Sustainability Assurance isa division of BPA Worldwide, the largest media audit company. A not-for-profit organization established in 1931, BPA’s audit services have expanded to include external assurance of government and industry standards and independent verification of companies’ sustainability claims. For more information, please visit www.icomplisustainability.com.

ABOUT ISO

The International Organization for Standardization, commonly referred to as ISO, is an international standard-setting body composed of representatives from various national standards organizations. Founded in 1947, the organization promotes worldwide proprietary, industrial, and commercial standards. It is headquartered in Geneva, Switzerland. For more information, please visit www.iso.org.

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Tappit, a Global Cashless Data Organization, Will Help Create Safe, Seamless Fan Experiences Throughout SoFi Stadium and Hollywood Park

LOS ANGELES – February 9, 2021 – Tappit, the global payment and data ecosystem for sports, events, stadiums, and venues, and SoFi Stadium and Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams/Owner Chairman E. Stanley Kroenke, today announced a 10-year partnership. The partnership will introduce fans to a convenient and fast way for mobile payments, as well as incentive-based opportunities, which could include discounts and giveaways, with the addition of the SoFi Stadium Wallet feature to the stadium’s app.

Tappit’s white-label technology will increase SoFi Stadium and Hollywood Park visitors’ ability to make purchases using only their cell phones, adding additional contactless and cashless payment options. By scanning a simple QR code while in the SoFi Stadium Wallet, fans can easily pay for their food, drinks, and merchandise quickly and efficiently – without the need for cards. The data and insights around fan behavior and consumption that can only be delivered through Tappit’s real-time data suite will give SoFi Stadium unprecedented opportunities to understand their venue, their visitors and how to ensure the experience is truly state-of-the-art. Most importantly, Tappit’s solution makes it possible to connect all data points across Hollywood Park’s 300 acres, giving the site a 360-view of the fan’s consumer journey.

“We’re delighted to be partnering with SoFi Stadium and Hollywood Park. The vision and infrastructure in place are truly world-class.  By adding Tappit’s seamless payment solution and the powerful, actionable data and insights it generates, SoFi Stadium will be able to continue offering loyal fans meaningful experiences in and around the venue with faster transactions and shorter lines,” said Jason Thomas, CEO, Tappit.

Major league sports teams, live event brands, venues and hospitality organizations in the U.S. and globally trust Tappit with ensuring fans and staff alike still have an enjoyable time while equipping them with data that will help them truly understand those they serve.

“SoFi Stadium is one of the most technological and fan-oriented venues in the world,” said Skarpi Hedinsson, chief technology officer, SoFi Stadium and Hollywood Park. “When it came to choosing a partner to launch SoFi Stadium Wallet across SoFi Stadium and Hollywood Park, Tappit was the logical choice. We want guests that enter our site to have multiple payment options, so they can make transactions safely and efficiently.  Through Tappit’s technology and the invaluable insights it provides, we’ll be able to do just that.”

For more information on Tappit, visit tappit.com.

About Tappit

Tappit is the leading global payment and data ecosystem for events, attractions, stadiums and venues, providing a unique end-to-end solution including cashless payment, white-label payment apps, mobile pay, RFID and event analytics. Tappit’s solutions enhance live event experiences, providing technology and data to the organisers, which in turn improves customer experience and increases profitability. Tappit brings event organisers and venues closer to their customers, giving them control over their payment solutions whilst providing actionable insights to make events even better. To find out more, visit tappit.com.

ABOUT SOFI STADIUM

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

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Wine Program Spotlights California Wines, 65 Percent from Santa Barbara County

and 90 Percent from California

LOS ANGELES, February 8, 2022 – Focused on representing California’s vibrant wine culture, SoFi Stadium’s culinary operator Legends recently unveiled a highly curated wine program for the new venue and home of the Los Angeles Rams and Los Angeles Chargers. The program highlights California vintners, with a focus on Santa Barbara County, one of the world’s top wine-growing regions. The wine selection offers guests the opportunity to enjoy exceptional wine in a stadium setting and places California’s world-renowned viticulture on a global sports and entertainment platform.

“Santa Barbara County is a diverse and dynamic wine region that goes head-to-head in quality and artisanal craftsmanship with any wine region in the world,” says Ryan Tawwater, VP of Special Projects for Legends. “While 65 percent of the wines we selected are from Santa Barbara County, the wine list we curated features more than 21 different grape varieties from Santa Barbara County.”

Throughout the stadium, 90 percent of the wines offered are from California, with 65 percent of the selections hailing from Santa Barbara County.

“We challenged Legends, our culinary operator, to put together a wine program that was as unique to Southern California as the project itself,” said Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park. “The program Legends created will introduce a large audience to groundbreaking wines from just north of us in Santa Barbara County. We look forward to our guests sampling the unique flavors local to Southern California.”

The wine selection in the stadium’s clubs and suites highlights Santa Barbara County and its six American Viticultural Areas (AVA). The wine list in these spaces is organized for guests by the distance of the vineyard to SoFi Stadium. Showcasing the breadth of selection from the region, guests will find wines from six AVAs within Santa Barbara County on this list. Producers and vineyards featured include the original pioneers of Santa Barbara County (Sanford, Au Bon Climat), trailblazers (Andrew Murray, Lane Tanner), and the top winemakers from the next generation of Santa Barbara County producers (The Hilt Estate, Holus Bolus, JONATA, Tyler, The Paring, Chanin, Deovlet).

Legends also selected Northern California and Paso Robles stalwarts, including Turley, Kistler, Kosta Browne, Paul Hobbs and TOR. The SoFi Stadium reserve wine list has hard-to-source bottles of impeccable provenance including Bond, Harlan, Peter Michael, Promontory and Screaming Eagle.

International wines and sakes round out the selection of California bottles, with six different sakes and wines from some fabled wineries such as Gaja, Penfolds Grange, Domaine Bonneau du Martray, Louis Roederer Crystal, Billecart Salmon and Dom Pérignon.

Several wines from The Paring as well as Nomadica’s sparkling white are available throughout the stadium and in all its concession areas. The Paring wines are from the coastal vineyards of Santa Barbara County. The wines embrace the region’s “refrigerated sunshine” and trademark freshness. Selections include Chardonnay, Pinot Noir and a Rosé of Pinot Noir. Complementing the wines from The Paring is the Nomadica sparkling white, from Northern California. Nomadica’s sparkling white blends chardonnay with a hint of muscat to bring out flavors of nectarine, citrus and melon.

In conjunction with the wine program’s official debut, SoFi Stadium created a wine bar in the Google Cloud Club and Suites on the second level of the stadium to feature world-class wines from California’s finest wine producers. The club features a hand-painted mural based off the legendary Hilt wine label and incorporates imagery of the rugged Sta. Rita Hills AVA landscape in California where the Hilt Estate, and many other world-class California vineyards are located. Located in the Google Cloud Club and Suites, the wine bar features a highly curated list of wines, including the bright and well-structured Chardonnay and Pinot Noir from The Hilt Estate in Sta. Rita Hills; a sublime red blend, “Todos,” from the JONATA estate in Ballard Canyon; the mouth-watering “Vandenberg” Riesling from Tatomer; and a single-vineyard Chenin Blanc from Foxen.

About SoFi Stadium

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

Media Contacts:

SoFi Stadium and Hollywood Park

Kristi.Mexia@hollywoodparkca.com

Katherine Jarvis

Jarvis Communications

katherine@jarviscommunications.com

Stacey Escudero

Legends

sescudero@legends.net

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SECOND DATE ADDED IN LOS ANGELES AT SOFI STADIUM ON OCTOBER 1

 TICKETS ON SALE FRIDAY, FEBRUARY 4TH 12PM LOCAL TIME ON WORLDSHOTTESTTOUR.COM

Inglewood, CA (January 31, 2022) – Today, multi-award-winning artist Bad Bunny has announced due to overwhelming demand resulting in the sellout of 6 stadium U.S. shows, second shows have been added in Miami, New York, Houston, San Diego, Las Vegas and Los Angeles on his “Bad Bunny: World’s Hottest Tour”. Promoted by Live Nation and CMN in the U.S., the tour adds October 1 at SoFi Stadium.  

Joining Bad Bunny as special guest at SoFi Stadium on September 30 and October 1 will be ten-time GRAMMY® nominated artist, Diplo. Diplo is one of the most dynamic forces in music today with billions of streams on some of the world’s best dance recordings.

TICKETS:  Tickets for the newly added Miami, New York, Houston, San Diego, Las Vegas, and Los Angeles shows will go on presale beginning Wednesday, February 2^nd at 12pm local time. Subsequently, any remaining tickets will go on sale to the general public beginning Friday, February 4^th at 12PM local HERE. Tickets for all other U.S. and Latin America shows are on sale now HERE. 

This announcement is a clear representation of Bad Bunny’s extraordinary growth as a global superstar. Just after announcing his tour “El Último Tour Del Mundo 2022” in April 2021, which will begin February 9th and will tour 35 indoor arenas across North America, the artist broke the record at Ticketmaster for the most ticket sales for a tour on its first day of sales since 2018. Bad Bunny quickly sold out all 35 shows, moving more than 500,000 tickets. In addition, the artist performed his first stadium concerts in December 2021, breaking audience records with two performances at the Hiram Bithorn Stadium in Puerto Rico. There is no doubt that after such success, “Bad Bunny: World’s Hottest Tour” in stadiums with an all new production will continue to elevate the artist’s career to new transcendental levels.

Proclaimed the most listened-to artist in the world for a second consecutive year by Spotify, Bad Bunny has distinguished himself for his revolutionary moves that constantly impact the music industry. Over the past year, Bad Bunny has released top hits that have earned him the title of #1 Latin Artist in the US by Billboard for a third consecutive year and was also named one of the top 10 most popular global superstars. As if that were not enough, he is also the highest-ranking Latin act on Billboard’s general all genre chart “Top Artists,” ranking at #10, and is the artist with the most hits to reach the Top 10 of the “Hot Latin Songs” chart since the charts inception.

Adding to his great accomplishments in 2021, the artist closed the year by surprising his fans with the premiere of the music video for “Te Deseo Lo Mejor,” which he made in collaboration with The Simpsons. The series is known for bringing some of the most popular celebrities in the world to life in cartoon form and this time Bad Bunny caused a great impact with his participation, reaffirming his leading spot in the music industry.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

About Cardenas Marketing Network

CMN is the authority in Latin entertainment. As a multicultural creative agency, our common goal is to create and build unique experiences between fans, artists and brands. Henry Cárdenas, entrepreneur, philanthropist and founder of CMN, is a pioneer in bringing Latin entertainment and live sports events to the United States. The Chicago-based company with offices in Miami and Houston operates through professionals constantly creating cutting-edge marketing experiences and producing the best events in the country.  To learn more about CMN and its roster of artists, visit www.cmnevents.com or follow us at @cmnevents.

About SoFi Stadium

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. 

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Los Angeles County’s New Landmark Destination Will Highlight the City of Inglewood with a Collection of Murals and Sculptures in its Expansive Retail District

Hollywood Park, the largest urban mixed-use mega development under construction in the Western United States, today launches the first phase of its community-driven art program featuring six acclaimed Los Angeles-based artists. Multidisciplinary artist Geoff McFetridge, Inglewood native Calida Rawles and internationally known artist Eve Fowler will be the first three artists to produce their own distinct murals at Hollywood Park’s Phase 1, 500,000-square-foot retail district. Celebrating the people and culture of the City of Champions, the artists commenced installing their works of art in early January 2022 with a completion date of February 2022. The second group of artists will be on site in Spring 2022. Separately, two additional bronze sculptures by Los Angeles-based sculptor Alison Saar will be arriving to Hollywood Park in June 2022 to complement the surrounding murals.

“Art and culture create a sense of place. Hollywood Park will be a platform for artists to connect with guests and future residents,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “We are excited to celebrate diverse, creative talent while helping to bring Hollywood Park’s dynamic retail district to life.”

“We worked with Hollywood Park and top art consultants to identify artists that would be responsible for infusing community into Hollywood Park with their personal point of view and challenged them to draw inspiration from the rich history of Inglewood,” said Chris Meany of Wilson Meany, development manager of Hollywood Park. “This project is a true celebration of the deeply important creative voices that flourish in and around the Inglewood community.”

Hollywood Park’s art program is part of a larger initiative to better establish and activate the public spaces within the retail district by celebrating the multicultural experience that is woven in the fabric of Los Angeles living. By partnering with artists from different backgrounds, Hollywood Park will offer future guests a cultural connection unmatched in current developments in the city.

Hollywood Park’s first set of artist murals include: 

Geoff McFetridge  

Located on Building 800 facing District Drive, McFetridge will bring to life one of the first murals at Hollywood Park with Both Side of the Coin Seen at Once. The piece showcases a group of seven individuals lying down. When the audience views closer, the figures would each be turning in movement towards the center of the piece. This explores how a change in the land and a change in people can be both monumental and microcosmic. Known internationally for his broad scope of work, McFetridge is recognized for creating graphic images in bold colors, playing with repetition, perspective, and simplicity. 

Calida Rawles

Situated on Building 1300, in the center of the promenade, Rawles will create a celebratory work of art representing the spirit and energy of Inglewood. Using sharp hyper-realism with poetic abstraction, Rawles will paint a custom portrait of a female figure in water that will become a mural on Lake Street. The artist’s work is known for its depiction of photorealistic paintings of black figures immersed in turquoise waters, escaping the immediate demands of life and the pressure of contemporary black life in America. Rawles aims to inspire and empower audiences by painting her models in water, symbolizing the racial exclusion and cultural feats the black community faces – her figures exemplify resilience, strength, and dignity. A frequent collaborator of Rawles, the subject was chosen to highlight the Black female figure and will be adorned in a custom-made dress by celebrity designer Christopher John Rodgers.

Eve Fowler

Fowler will be designing an extended painted mural on Paseo’s Building 1100, showcasing the saying “The Difference is Spreading.” The phrase is a critical part of the most relevant sentence in Gertrude Stein’s Tender Buttons, 1914. According to the artist, the text holds a coded message for queer members of the LGBTQ+ community or anyone who may feel othered. By utilizing this iconic line, Fowler hopes to inspire change, embrace differences, and feel how difference can bring communities closer together. Fowler’s recognized for her usage of appropriated language inspired by Stein’s poetry and portraits. Identifying as a lesbian and feminist, Fowler and her work strive to reframe male biases in language, as well as the culture around sex-positive and queered images.

The art program was curated by Tiffiny Lendrum in consultation with Hollywood Park, Wilson Meany and the City of Inglewood Arts Commission.

The Hollywood Park Art Program will also include specific art programs tied to SoFi Stadium and YouTube Theater. More information will be released about those art programs at a later date.

The first phase of Hollywood Park’s retail district will total 500,000 square feet, with 320,000 square feet currently under construction and scheduled to open fall 2022. Starting next year, Hollywood Park will bring local businesses and big-name international brands stretching across multiple blocks and walkable courtyards. With an emphasis in diversity and inclusion, Hollywood Park’s newest tenants will feature concepts including LOVEFULL led by South Los Angeles’ Peace Love Reedburg, a new location for Los Angeles’ own Sky’s Gourmet Tacos, founded by female entrepreneur Barbara Burrell, a second location for family-owned, Inglewood-based juice bar Antojitos Martin, and a second Inglewood location for Residency Art Gallery, a platform for artists of color. These new retailers will be joined by Three Weavers GRDN, the latest venture from Lynne Weaver, founder of Inglewood’s Three Weavers Brewing Company, Long Beach’s Iconix Fitness and Red Bay Coffee by Keba Konte, a renowned artist and successful food entrepreneur with deep roots in the San Francisco Bay.

Conceived by real estate developer and Los Angeles Rams Owner/Chairman E. Stanley Kroenke, Hollywood Park will become a city within a city with its recreational outdoor plaza as its social heart. When complete, Hollywood Park will include up to five million square feet of creative office space, an exceptional retail district reaching up to 890,000 square feet, a 300-room hotel, and up to 2,500 new sophisticated residences. Hollywood Park includes a six-acre artificial lake and will be interlaced with 25 acres of tree-lined public parks and grand plazas.

To learn more about Hollywood Park, please visit www.hollywoodparklife.com and follow on Instagram, Facebook, Twitter and LinkedIn.

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• Hyundai an Official Vehicle Partner of SoFi Stadium and Hollywood Park
• Sponsorship of Rams and Chargers Includes Numerous Branding and Experiential Activations at Every Home Game
• Hyundai Utilizing the Sponsorships to Communicate its Vision of Clean Mobility

Hyundai is now a founding partner of SoFi Stadium and Hollywood Park, the unparalleled sports and entertainment destination in Inglewood, Calif., being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. Hyundai’s multi-year sponsorship includes Hollywood Park, SoFi Stadium, YouTube Theater and American Airlines Plaza, as well as team deals with both the Los Angeles Rams and Los Angeles Chargers.

“Being an official vehicle sponsor of SoFi Stadium and Hollywood Park, along with the Rams and Chargers provides us a tremendous opportunity to communicate about our products and future mobility innovations,” said Angela Zepeda, CMO, Hyundai Motor America. “Those attending games or events will not miss the Hyundai branding, while learning more about our commitment to a zero emissions future.”

“We are proud to welcome Hyundai Motor America as an official vehicle of SoFi Stadium and Hollywood Park,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Hyundai’s extensive presence throughout the Southern California region and its commitment to the environment and sustainability made them a natural partner for the project.”

Hyundai’s sponsorship officially began in November and includes numerous branding and display elements. In the North Plaza, Hyundai will have the all-new, all-electric IONIQ 5 and the recently announced Hyundai Home clean energy ecosystem on display. Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Park campus.

During Rams and Chargers home games, Hyundai branding will be throughout the stadium, including on the Infinity Screen by Samsung, the largest video board ever created in sports, along with LED ribbon boards and digital signage throughout the Hollywood Park development. Hyundai will also have fan giveaways and Tucson and Santa Cruz vehicle displays in American Airlines Plaza.

“SoFi Stadium is right up the freeway from our North American headquarters in Southern California, so it made perfect sense for us to have a significant presence at the stadium, throughout Hollywood Park and with both teams,” said Erik Thomas, senior group manager, experiential & multicultural marketing, Hyundai Motor America. “We are excited to partner with the premier sports and entertainment venue in the world.”

Hyundai’s sponsorship of the Rams and Chargers adds to its other team relationships that includes the Bears, Cardinals, Buccaneers, Eagles and Texans.

Legends Global Partnerships division sourced, negotiated and represented Hollywood Park in securing this partnership.

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The Exhibition Marks The First Art Collection To Be Displayed At Hollywood Park Inside SoFi Stadium

Brought to you by the Kroenke Family Foundation and Hollywood Park Foundation 

Inglewood, CA (January 26, 2022) – SoFi Stadium is proud to announce that the award-winning Kinsey African American Art and History Collection, one of the world’s largest private collections of African American art and historical artifacts, will be displayed at the stadium opening on February 23^rd.  Brought to Greater Los Angeles by the Kroenke Family Foundation and newly launched Hollywood Park Foundation, the exhibition marks the first ever art collection to be displayed at SoFi Stadium. The collection will feature over 70 masterful works of art, sculptures, photographs, rare books, letters, as well as a new interactive experience bringing the art to life.  

The collection returns to Los Angeles after touring worldwide for 15 years.  Black art from the past and present will be showcased along with work from LA-based artists presenting contemporary pieces at SoFi Stadium.  

In honor of Black History Month, the collection will open on Wednesday, February 23 and be on display through April 2022.  

One-hour, self-guided tours will be available Thursday through Monday from 10:00 AM to 6:00 PM inside SoFi Stadium.  Tickets go on sale Friday, January 28 at 10 AM, for more information visit Sofi Stadium/Kinsey.  The collection benefits the new Hollywood Park Foundation, a nonprofit organization that is launching with the Kinsey African American Art and History Collection. The foundation develops and supports youth programs focused on STEAM (science, technology, engineering, arts, and math) education, and health and wellness. The Hollywood Park Foundation assists youth locally with education resources, healthy eating information, safe spaces for physical play, as well as other education, and health and wellness initiatives geared towards supporting youth. 

“We are honored to partner with the Kroenke Family Foundation and the Hollywood Park Foundation and to bring the first ever art collection to SoFi Stadium,” said the Kinsey family. “We couldn’t be more excited to share the collection with our hometown of Los Angeles and look forward to providing an experience that educates, inspires and motivates.”

Having toured more than 30 cities in the U.S. and internationally, the collection has been viewed by more than 15 million people and will be showcased for the first time ever in a world-class stadium. The exhibition will feature powerful artworks from renown artists including Charles Ethan Porter, May Howard Jackson, Elizabeth Catlett, Sam Gilliam, Ernie Barnes, Charles White and Romare Bearden, along with important historical objects such as letters from Dr. Martin Luther King and Malcolm X, a signed poem by Langston Hughes, the landmark 1954 Brown V. Board ruling establishing racial segregation in public schools unconstitutional, and much more. A new and dynamic digital enhancement experience will bring select artworks to life via animation and choreographed movement that will excite art lovers of all ages, along with augmented reality and contextual information through Google Arts and Culture’s online platform. Guests will experience art through the artist’s brush strokes, illuminating the senses. 

“We look forward to bringing the Kinseys vision, and dedication to keeping history alive and relevant to SoFi Stadium,” said Jason Gannon managing director at SoFi Stadium and Hollywood Park.  “The Kroenke family is committed to highlighting the diversity of culture in the arts and bringing these opportunities to under-served communities.” 

As a central component of the partnership, the Kroenke Family Foundation, Hollywood Park Foundation and The Bernard and Shirley Kinsey Foundation for Arts and Education will implement a dynamic community engagement initiative, working with Inglewood and Los Angeles area schools, as well as local non-profit organizations, to facilitate various educational programs, including field trips, school visits, arts education, teacher workshops, guest lectures and more. 

“The Kinsey African American Art and History Collection is an award-winning exhibit, and we are proud to bring this comprehensive collection to SoFi Stadium and our community,” said Jason Witt, senior director, community affairs and engagement, SoFi Stadium and Hollywood Park. “We could not think of a more fitting initiative to launch our Hollywood Park Foundation, which will support education, arts, health and wellness. This collection will help us celebrate African American achievements with the Kinsey family.” 

The Kinsey African American Art and History Collection is the inspired work of Bernard and Shirley Kinsey, and their son Khalil, and considered one of the largest and most comprehensive of its kind. Beginning over 50 years ago, the Kinsey’s have been on a journey of collecting fine art and primary source historical objects that document the African American experience and illuminate the untold stories of Black Excellence throughout U.S. history. Curated by Khalil Kinsey and historian Larry Earl, the exhibition focuses on the lives, accomplishments, and brilliance of African Americans from the 16th century through the years of slavery and emancipation to the civil rights movement through modern day.

About The Kinsey Collection

On tour since 2006, The Kinsey African American Art & History Collection has been displayed in over 30 museums throughout the country, with an international showing in Hong Kong and plans for Colombia and the UK. Via fine art, authentic artifacts, documents, literature, and more, the exhibition aims to share the stories of Black achievement and contribution that are rarely told or taught in school. The award-winning collection served as a foundational and precursor exhibition for the Smithsonian National Museum of African American History and Culture in 2011. Additionally, the collection was on view at EPCOT, Walt Disney World from 2013 – 2018, The collection has been cited for three national awards, including the President’s National Award for Museum and Library Services. The Bernard and Shirley Kinsey Foundation for Art & Education (a 501(c)3 organization) is an educational resource with nationwide institutional partnerships – kindergarten through college – dedicated to the research, interpretation, and presentation of African American history and culture globally. The Foundation endeavors to positively affect social change by assisting academic and cultural institutions with increasing public awareness of African American history and culture.

About The Kroenke Family Foundation

The Kroenke Family Foundation is a nonprofit organization established by E. Stanley Kroenke, Ann Walton Kroenke, Whitney Kroenke Silverstein, and Josh W. Kroenke.  The Kroenke Family Foundation promotes a vision of philanthropy and positive change by funding programs and services that benefit education, art, animal welfare, the environment, and other societal needs that reflect the family’s charitable interests.

About Hollywood Park Foundation

Hollywood Park Foundation is a nonprofit organization that develops and supports youth programs focused on STEAM (science, technology, engineering, arts, and math) education, and health and wellness. The Hollywood Park Foundation assists youth locally with education resources, healthy eating information, safe spaces for physical play, as well as other education, and health and wellness initiatives geared towards supporting youth.

About SoFi Stadium

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. 

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Deloitte and Hollywood Park have entered into a multiyear professional services sponsorship focused on making Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, one of the world’s most technologically advanced sports and entertainment destinations. This agreement extends across the Hollywood Park portfolio and includes SoFi Stadium, YouTube Theater and American Airlines Plaza.

As part of the agreement, Deloitte is an official digital transformation provider and an official technology alliance sponsor of SoFi Stadium, YouTube Theater, and the Hollywood Park development as a whole. It is also integral to the development of the digital experience throughout the entire 300-acres, focusing on website and app development.

“Throughout this opening year of Hollywood Park, we’ve been thrilled to see how gameday and concert attendees have experienced this new landmark development,” said Dan Helfrich, chairman and CEO, Deloitte Consulting LLP. “With each event and experience, we continue to learn more about ways to enhance the experience and are thrilled to continue working together with Hollywood Park to make it an even greater experience tomorrow than it is today.”

For Hollywood Park, Deloitte is the digital guest experience consulting services provider focused on creating an engaging digital web and app experience, a comprehensive set of cyber security capabilities, and an innovative suite of next-generation marketing offerings for advertisers. An extensive range of unique guest interactions across all Hollywood Park digital platforms is expected to provide insights to help enable personalized experiences and drive key business decisions.

“Hollywood Park is a global destination within the entertainment capital of the world,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Deloitte is helping us bring SoFi Stadium and Hollywood Park to life digitally with its impressive capabilities and continuous pursuit of elevating the fan and guest experience.”

SoFi Stadium, the centerpiece of Hollywood Park and the new home of the Los Angeles Chargers and Los Angeles Rams, opened officially in September of 2020. The stadium is slated to host global events such as Super Bowl LVI in 2022, the College National Championship game in 2023, and the 2028 Opening and Closing Ceremonies of the Olympic Games.

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INGLEWOOD, Calif. January 25, 2022 – Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, officially launched the Hollywood Park Technology Alliance. The program encompasses a strategic group of leading technology companies that contribute and help generate cutting-edge solutions for Hollywood Park’s technological infrastructure and implementation. The Technology Alliance includes: SoFi, Google Cloud, YouTube, Verizon, Deloitte, Cisco, Samsung, Square, Ticketmaster, Ross, Willow and PAM. 

“This impressive group serves as a technology-oriented think tank to help develop cutting-edge, modern interactions and solutions for our guests across sports, entertainment, retail, residential and office, ” said Skarpi Hedinsson, chief technology officer, SoFi Stadium and Hollywood Park. “We look forward to working together to shape future experiences at Hollywood Park.” 

Each company was hand-selected for its expertise and ability to offer strategic advice and counsel. Together, these  industry-leading companies will assist Hollywood Park in offering innovative technology services and solutions that will shape the future of commercial real estate and impact industries across live sports, entertainment,  retail, office, and residential.  

About Hollywood Park Spanning nearly 300 acres, Hollywood Park is the largest urban mixed-use development under construction in the Western United States.  Anchored by an 890,000-square-foot retail area and surrounded by creative office space, Hollywood Park offers new sophisticated residences, public parks, a lake and premier entertainment venues. The mixed-use development is all linked by walkable paseos and plazas and centered around the newly completed 3.1 million square-foot SoFi Stadium, one of Los Angeles’ most striking architectural structures. Stylish residences and a modern open-office campus will complement the entertainment and retail district, creating a world-class destination for both local and international guests. Located just six miles off the coast, a short drive from LAX and the City of Inglewood’s future Crenshaw/LAX Line, Hollywood Park is poised to become an iconic global destination for millions to enjoy. For more information, please visit www.hollywoodparklife.com.

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