Corona is an official cerveza of the Los Angeles Rams and SoFi Stadium
Pacifico is an official beer of the Los Angeles Chargers and SoFi Stadium
ROCHESTER, August 19, 2020 – As fans prepare for the return of sports, Constellation Brands, SoFi Stadium, Los Angeles Rams and Los Angeles Chargers announce multi-year partnerships to bring engaging experiences to fans that feature their favorite beer. Corona will be the official cerveza of the Rams and SoFi Stadium, and Pacifico will be the official beer of the Chargers and SoFi Stadium. The brands will have a presence within the brand-new SoFi Stadium year-round.
“While football’s return will look different this season, Constellation Brands is excited about the long term investment we’re making in Los Angeles by aligning with these franchises and can’t wait to greet fans with a refreshing beverage when it’s safe to do so,” says Rene Ramos, Vice President of Field, Lifestyle and Experiential Marketing at Constellation Brands. “SoFi Stadium provides an opportunity to showcase our portfolio of brands to deliver a next-level experience on gameday, and for other marquee events that will rotate through in the years to come.”
Corona, an official cerveza of the LA Rams, and Pacifico, an official beer of the LA Chargers, both have logo and marketing rights with the teams and the brand new SoFi Stadium, an unprecedented and unparalleled facility built by Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif.
“Corona and Pacifico are brands synonymous with the Southern California lifestyle,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “We’re excited to welcome Constellation Brands to SoFi Stadium, where they will be a key partner to deliver on Mr. Kroenke’s vision to build a global sports and entertainment destination with a focus on an incredible hospitality program.”
SoFi Stadium will include the Corona Beach House, a three-level branded area featuring a grand circular staircase that offers top of the line hospitality to sports and music fans, and the Pacifico Patio on the north concourse that brings to life the unique ways football fans Live Life Anchors Up.
The 2020 football season kicks off September 10, 2020. SoFi Stadium opens September 13 for the Rams first game of the season, with the Chargers playing their home-opener there on September 20. Constellation Brands encourages fans to drink responsibly.
SoFi Stadium was represented by Legends Global Partnerships division, which sourced, negotiated and represented SoFi Stadium in securing this partnership.
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