October 2019 - SoFi Stadium

Thursday, October 31, 2019

Hollywood Park Partners with Cisco to Create World-Class Technology Showcase

SoFi Stadium & Hollywood Park To Feature Largest-Ever Wi-Fi 6 Implementation, First-Ever 4K Cisco Vision Deployment

LOS ANGELES, October 31, 2019 – Hollywood Park and Cisco have entered into a partnership that establishes the technology leader as the official IT network services partner of SoFi Stadium and Hollywood Park. The agreement includes an end-to-end deployment of Cisco’s industry-leading sports and entertainment solutions across SoFi Stadium and Hollywood Park to create one of the most innovative and technologically advanced mixed-use developments in the world.

Hollywood Park, which is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, will be built on Cisco’s intent-based networking technology. The secure platform will allow SoFi Stadium and Hollywood Park to streamline operations, facilitate IT and business innovation, and re-define what is possible for fans as part of the live event experience with new content, experiences and engagement opportunities.

“What Stan Kroenke is building at SoFi Stadium and Hollywood Park will undoubtedly serve as a crown jewel in a city known for creativity, risk-taking and bold statements,” said Ken Martin, General Manager of Sports & Entertainment, Cisco. “By partnering with Cisco, Hollywood Park is making a clear commitment to providing its guests with an unparalleled and seamless experience across the entire footprint of the property, all built on a technological foundation that allows us to be limited only by our collective imagination.”

The Cisco Connected Stadium Wi-Fi network at SoFi Stadium and Hollywood Park will utilize Wi-Fi 6, the next-generation wireless standard, and be the largest deployment ever of the technology in a sports venue. More than 2,500 Wi-Fi 6 access points in SoFi Stadium will deliver faster speeds for immersive-experience applications, more bandwidth (four times greater capacity than the previous Wi-Fi standard) and higher reliability, all while being less taxing on a device’s battery. The high-density network will also enable SoFi Stadium and Hollywood Park to leverage one secure Wi-Fi platform for employees, operations and fan-facing services.

“SoFi Stadium and Hollywood Park are the future of live sports and entertainment,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “We envision SoFi Stadium not just hosting world-class events like the Super Bowl and the Olympics, but also serving as a dynamic media platform. Our partnership with Cisco will set a new standard for the fan experience through cutting-edge technology that will enhance the way guests interact with live events, not only at SoFi Stadium but across all of Hollywood Park.”

The 298-acre global sports and entertainment destination will implement Cisco Vision, an end-to-end dynamic signage solution that combines high-definition video delivery with state-of-the art digital signage. The first-ever entirely 4K deployment of Cisco Vision will power approximately 2,500 screens throughout SoFi Stadium’s concourses, suites, concessions, as well as across Hollywood Park, making it one of the most sophisticated venues in the world to create and deliver media-centric experiences. With one central point of control for all screens, SoFi Stadium and Hollywood Park will have the ability to dynamically program every area of the property and take a customized approach for each screen as desired or needed.

Opening July 2020, SoFi Stadium is the centerpiece of Hollywood Park and the future home of the Los Angeles Chargers and Los Angeles Rams. Next to the stadium and under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue, which will hold a variety of events throughout the year, including esports, award shows, concerts and more. Hollywood Park is a mixed-use development that will feature a mix of residential, retail, and commercial spaces, as well as more than 20 acres of parkland for community use.

This partnership with SoFi Stadium and Hollywood Park builds on Cisco’s longstanding expertise in the sports and entertainment industry. Over the past decade, Cisco has partnered with venues, teams, leagues and organizations to bring fans a more convenient and customized live experience. Cisco’s sports and entertainment solutions are used in hundreds of venues in numerous countries around the world.

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Thursday, October 10, 2019

PepsiCo Named Exclusive Soft Drink and Salty Snacks Partner Across SoFi Stadium and Hollywood Park

PepsiCo Throws SoFi Stadium’s First Tailgate Celebration to Recognize the Construction Workers Responsible for Bringing the World-Class Sports and Entertainment Destination in Inglewood to Life

Expansive Agreement Includes Los Angeles Chargers and Los Angeles Rams

Los Angeles, Calif. — OCT 10, 2019 — PepsiCo and Hollywood Park are partnering in an expansive agreement that makes Pepsi and Frito-Lay the exclusive soft drink and salty snacks partners across SoFi Stadium and Hollywood Park, a move that further deepens PepsiCo’s affiliation with sports and entertainment in California. The partnership, which extends across the Los Angeles Chargers and Los Angeles Rams, will put PepsiCo front and center of the highly anticipated destination in Inglewood, where it will serve its signature brands to millions of fans across all events.

Opening July 2020, SoFi Stadium, the future home of the Chargers and Rams, is located at Hollywood Park, a 298-acre global sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. Adjacent to the stadium and under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue, which will hold a variety of events throughout the year, including esports, award shows, concerts and more. The mixed-use development will also feature a mix of residential, retail, and commercial spaces, as well as more than 20 acres of parkland for the community to enjoy.

“For more than 84 years, PepsiCo has been a part of the fabric of Los Angeles, and we couldn’t be more excited that a development like Hollywood Park will be opening in our backyard,” said Kris Licht, president of PepsiCo Beverages North America West Division. “What Stan Kroenke is developing with SoFi Stadium and Hollywood Park will combine everything we could want in a sports, music and entertainment destination, and we look forward to offering our refreshing beverages, delicious snacks and unforgettable experiences in what is bound to become the most talked about location in Los Angeles.”

As a founding partner of Hollywood Park, PepsiCo will gain category-exclusive marketing, sponsorship and promotional rights across the development, as well as certain soft drink and snacking rights for SoFi Stadium, the performance venue and American Airlines Plaza. PepsiCo’s Frito-Lay division will lead the snacking experience with brands that could include Tostitos, the Official Chip & Dip of the NFL. In addition, PepsiCo will host a 46,000-square-foot space in the stadium’s south zone, where fans can experience a series of culinary and entertainment activations.

“PepsiCo is an iconic brand that is synonymous with excellence and creating some of the world’s greatest entertainment, from discovering up-and-coming artists to producing celebrated Super Bowl halftime performances,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “PepsiCo’s fan-first approach to entertainment aligns with our goal to deliver a new global stage that will host world-renowned acts and events. SoFi Stadium is already home to Super Bowl LVI and the Opening and Closing Ceremonies of the 2028 Olympic Games, and we are excited to partner with PepsiCo to continue to add to the extraordinary experiences that are coming to Los Angeles when we open in July 2020.”

This partnership will further align PepsiCo with the NFL and its two home teams in Los Angeles. PepsiCo will gain sponsorship, soft drink and certain snacking rights to the Rams, a recent partner of the brand, and the Chargers, a longstanding PepsiCo partner for the past 15 years.

“PepsiCo has been a tremendous partner to the Chargers for the better part of two decades,” said A.G. Spanos, Los Angeles Chargers president of Business Operations. “As we move into our new SoFi Stadium home in 2020, it’s nice to have a member of the family joining us. More importantly, through first-hand experience, it’s exciting to know that we have a world-class partner in PepsiCo who is aligned with our belief that the fan comes first in everything we do.”

To celebrate the kickoff of its exclusive partnership with SoFi Stadium and Hollywood Park, PepsiCo will host SoFi Stadium’s first tailgate party for the people responsible for building the stadium. The party celebrates the approximately 3,000 construction workers on-site every day and will feature a series of games, food and beverages, and a performance from one of the pioneers of West Coast hip-hop, Warren G.

“For years, PepsiCo and the NFL have teamed up to combine the best of football and entertainment, a pairing that will be elevated by what Mr. Kroenke is building at Hollywood Park,” said Kevin Demoff, Los Angeles Rams COO. “This partnership will enhance gamedays for our fans and the year-round experience for all who visit this extraordinary development. We are ecstatic to kick off this relationship by throwing the first party for SoFi Stadium, rightfully celebrating the thousands of people who are building this transformative building that will set a new standard for what PepsiCo, the NFL and its teams can do together.”

Since 1935, PepsiCo has employed more than 41,000 associates in California and currently has more than 11,000 associates in the state. The brand opened its first bottler in Los Angeles in 1936 and has over 40 PepsiCo Foodservice partners in Inglewood alone. For more information about PepsiCo’s latest partnership with SoFi Stadium and Hollywood Park, please visit www.sofistadium.com/newsroom.

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