LOS ANGELES (February 11, 2022) – SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, has been awarded ISO 20121:2012 Event Sustainability Management System certification, becoming the second NFL venue to achieve such certification. Originally designed for the London 2012 Olympic Games, the ISO 20121:2012 standard provides a roadmap for organizations to address the environmental, economic, and social impacts of their events. The standard is designed to highlight the process in which data is tracked, obstacles identified, and issues addressed to continually improve sustainability over time.

“ISO certification creates a solid foundation for SoFi Stadium as we continue to develop programs and policies that reduce our environmental impact,” said Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park. “This ISO achievement builds on our commitment to sustainable operations across Hollywood Park, including SoFi Stadium, YouTube Theater and American Airlines Plaza.”

ISO 20121:2012 certification is a voluntary international standard that specifies requirements for an event sustainability management system and provides guidance to conforming to those requirements. A fundamental piece of the standard is a timeline set forth for continued improvement.  The standard is then implemented, monitored, and checked for noncompliance, then adjusted to address those issues to achieve increased standards of success.

Honeycomb Strategies, a woman-owned sustainability consulting firm specializing in the sport and event industry, has been instrumental in developing the strategy and compliance with ISO framework for SoFi Stadium.

“Since SoFi Stadium’s official opening, Honeycomb Strategies has supported the team in the development and implementation of industry leading sustainability best-practices,” said Tim Trefzer, Program Manager for Honeycomb Strategies. “By engaging key stakeholders and focusing on material impacts, the SoFi Stadium program is both comprehensive and allows for continual improvement year after year.”

iCompli Sustainability is the non-profit international auditing organization that performed the third-party audit for SoFi Stadium’s certification of the ISO 20121:2012 standard.

Information regarding SoFi Stadium’s sustainability program can be found at https://www.sofistadium.com/sustainability/.

ABOUT SOFI STADIUM

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit http://www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

ABOUT HONEYCOMB STRATEGIES

Honeycomb Strategies is a sustainability consulting firm, offering an innovative approach and sustainable solutions to business challenges. We provide collaborative and impactful solutions for clients in the tradeshow, event and hospitality industry, to venues, sports teams and facilities. We support clients seeking sustainability certifications including ISO 20121, LEED, APEX/ASTM and TRUE Zero Waste, as well as reporting frameworks such as Global Reporting Initiative (GRI) and ESG reporting.  From immediate action planning to long-term sustainability goals, we work to provide impactful solutions and strategies that meet the current needs of your organization, while supporting your success well into the future. For more information, please visit www.hcsustainability.com.

ABOUT ICOMPLI SUSTAINABILITY

BPA iCompli Sustainability Assurance isa division of BPA Worldwide, the largest media audit company. A not-for-profit organization established in 1931, BPA’s audit services have expanded to include external assurance of government and industry standards and independent verification of companies’ sustainability claims. For more information, please visit www.icomplisustainability.com.

ABOUT ISO

The International Organization for Standardization, commonly referred to as ISO, is an international standard-setting body composed of representatives from various national standards organizations. Founded in 1947, the organization promotes worldwide proprietary, industrial, and commercial standards. It is headquartered in Geneva, Switzerland. For more information, please visit www.iso.org.

---

Back to Newsroom

Tappit, a Global Cashless Data Organization, Will Help Create Safe, Seamless Fan Experiences Throughout SoFi Stadium and Hollywood Park

LOS ANGELES – February 9, 2021 – Tappit, the global payment and data ecosystem for sports, events, stadiums, and venues, and SoFi Stadium and Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams/Owner Chairman E. Stanley Kroenke, today announced a 10-year partnership. The partnership will introduce fans to a convenient and fast way for mobile payments, as well as incentive-based opportunities, which could include discounts and giveaways, with the addition of the SoFi Stadium Wallet feature to the stadium’s app.

Tappit’s white-label technology will increase SoFi Stadium and Hollywood Park visitors’ ability to make purchases using only their cell phones, adding additional contactless and cashless payment options. By scanning a simple QR code while in the SoFi Stadium Wallet, fans can easily pay for their food, drinks, and merchandise quickly and efficiently – without the need for cards. The data and insights around fan behavior and consumption that can only be delivered through Tappit’s real-time data suite will give SoFi Stadium unprecedented opportunities to understand their venue, their visitors and how to ensure the experience is truly state-of-the-art. Most importantly, Tappit’s solution makes it possible to connect all data points across Hollywood Park’s 300 acres, giving the site a 360-view of the fan’s consumer journey.

“We’re delighted to be partnering with SoFi Stadium and Hollywood Park. The vision and infrastructure in place are truly world-class.  By adding Tappit’s seamless payment solution and the powerful, actionable data and insights it generates, SoFi Stadium will be able to continue offering loyal fans meaningful experiences in and around the venue with faster transactions and shorter lines,” said Jason Thomas, CEO, Tappit.

Major league sports teams, live event brands, venues and hospitality organizations in the U.S. and globally trust Tappit with ensuring fans and staff alike still have an enjoyable time while equipping them with data that will help them truly understand those they serve.

“SoFi Stadium is one of the most technological and fan-oriented venues in the world,” said Skarpi Hedinsson, chief technology officer, SoFi Stadium and Hollywood Park. “When it came to choosing a partner to launch SoFi Stadium Wallet across SoFi Stadium and Hollywood Park, Tappit was the logical choice. We want guests that enter our site to have multiple payment options, so they can make transactions safely and efficiently.  Through Tappit’s technology and the invaluable insights it provides, we’ll be able to do just that.”

For more information on Tappit, visit tappit.com.

About Tappit

Tappit is the leading global payment and data ecosystem for events, attractions, stadiums and venues, providing a unique end-to-end solution including cashless payment, white-label payment apps, mobile pay, RFID and event analytics. Tappit’s solutions enhance live event experiences, providing technology and data to the organisers, which in turn improves customer experience and increases profitability. Tappit brings event organisers and venues closer to their customers, giving them control over their payment solutions whilst providing actionable insights to make events even better. To find out more, visit tappit.com.

ABOUT SOFI STADIUM

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

---

Back to Newsroom

Wine Program Spotlights California Wines, 65 Percent from Santa Barbara County

and 90 Percent from California

LOS ANGELES, February 8, 2022 – Focused on representing California’s vibrant wine culture, SoFi Stadium’s culinary operator Legends recently unveiled a highly curated wine program for the new venue and home of the Los Angeles Rams and Los Angeles Chargers. The program highlights California vintners, with a focus on Santa Barbara County, one of the world’s top wine-growing regions. The wine selection offers guests the opportunity to enjoy exceptional wine in a stadium setting and places California’s world-renowned viticulture on a global sports and entertainment platform.

“Santa Barbara County is a diverse and dynamic wine region that goes head-to-head in quality and artisanal craftsmanship with any wine region in the world,” says Ryan Tawwater, VP of Special Projects for Legends. “While 65 percent of the wines we selected are from Santa Barbara County, the wine list we curated features more than 21 different grape varieties from Santa Barbara County.”

Throughout the stadium, 90 percent of the wines offered are from California, with 65 percent of the selections hailing from Santa Barbara County.

“We challenged Legends, our culinary operator, to put together a wine program that was as unique to Southern California as the project itself,” said Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park. “The program Legends created will introduce a large audience to groundbreaking wines from just north of us in Santa Barbara County. We look forward to our guests sampling the unique flavors local to Southern California.”

The wine selection in the stadium’s clubs and suites highlights Santa Barbara County and its six American Viticultural Areas (AVA). The wine list in these spaces is organized for guests by the distance of the vineyard to SoFi Stadium. Showcasing the breadth of selection from the region, guests will find wines from six AVAs within Santa Barbara County on this list. Producers and vineyards featured include the original pioneers of Santa Barbara County (Sanford, Au Bon Climat), trailblazers (Andrew Murray, Lane Tanner), and the top winemakers from the next generation of Santa Barbara County producers (The Hilt Estate, Holus Bolus, JONATA, Tyler, The Paring, Chanin, Deovlet).

Legends also selected Northern California and Paso Robles stalwarts, including Turley, Kistler, Kosta Browne, Paul Hobbs and TOR. The SoFi Stadium reserve wine list has hard-to-source bottles of impeccable provenance including Bond, Harlan, Peter Michael, Promontory and Screaming Eagle.

International wines and sakes round out the selection of California bottles, with six different sakes and wines from some fabled wineries such as Gaja, Penfolds Grange, Domaine Bonneau du Martray, Louis Roederer Crystal, Billecart Salmon and Dom Pérignon.

Several wines from The Paring as well as Nomadica’s sparkling white are available throughout the stadium and in all its concession areas. The Paring wines are from the coastal vineyards of Santa Barbara County. The wines embrace the region’s “refrigerated sunshine” and trademark freshness. Selections include Chardonnay, Pinot Noir and a Rosé of Pinot Noir. Complementing the wines from The Paring is the Nomadica sparkling white, from Northern California. Nomadica’s sparkling white blends chardonnay with a hint of muscat to bring out flavors of nectarine, citrus and melon.

In conjunction with the wine program’s official debut, SoFi Stadium created a wine bar in the Google Cloud Club and Suites on the second level of the stadium to feature world-class wines from California’s finest wine producers. The club features a hand-painted mural based off the legendary Hilt wine label and incorporates imagery of the rugged Sta. Rita Hills AVA landscape in California where the Hilt Estate, and many other world-class California vineyards are located. Located in the Google Cloud Club and Suites, the wine bar features a highly curated list of wines, including the bright and well-structured Chardonnay and Pinot Noir from The Hilt Estate in Sta. Rita Hills; a sublime red blend, “Todos,” from the JONATA estate in Ballard Canyon; the mouth-watering “Vandenberg” Riesling from Tatomer; and a single-vineyard Chenin Blanc from Foxen.

About SoFi Stadium

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

Media Contacts:

SoFi Stadium and Hollywood Park

Kristi.Mexia@hollywoodparkca.com

Katherine Jarvis

Jarvis Communications

katherine@jarviscommunications.com

Stacey Escudero

Legends

sescudero@legends.net

---

Back to Newsroom