Bucked Up Named Official Energy Drink of SoFi Stadium, YouTube Theater, and Hollywood Park

Inglewood, CA (October 14, 2025) – Bucked Up, a leading sports nutrition and lifestyle brand, announced today a multi-year agreement with SoFi Stadium, YouTube Theater, and Hollywood Park as the official energy drink.  

This partnership unites one of the most dynamic brands in sports nutrition with a leading performance energy drink and the first carbonated protein beverage with an iconic stadium and the largest mixed-use development on the West Coast.  Bucked Up will now fuel every fan, every performer, every game, and every encore at SoFi Stadium, YouTube Theater, and Hollywood Park, the global sports and entertainment destination.

“We are delighted to welcome Bucked Up as the official energy drink to Hollywood Park,” said Kimberly Cantor, Vice President of Partnership Management, Hollywood Park. “This multi-year agreement brings a vibrant, performance-focused brand to our concessions and enhances the overall offerings available to our millions of guests year-round across the entire Hollywood Park campus."

As the official energy drink, Bucked Up will be available for purchase at select concession stands at SoFi Stadium and YouTube Theater and will curate specialty cocktails for certain events.  Bucked Up will offer dynamic sampling activations at events year-round and drive fan engagement through sweepstakes opportunities and more.  This partnership underscores Bucked Up’s goal to inspire and support the community in their pursuit of a more active lifestyle, while connecting with sports enthusiasts.

“Fans don’t just want entertainment — they want to feel it,” said Ryan Gardner, CEO of Bucked Up Energy. “With Bucked Up in the mix, SoFi Stadium isn’t just hosting events. It’s hosting experiences at maximum intensity. This partnership is about fueling moments. SoFi Stadium and Hollywood Park are electric throughout the year, and Bucked Up is the perfect brand to crank that energy to the max.”

“This is bigger than a sponsorship — this is a takeover,” said Ryan Gardner, CEO of Bucked Up Energy. “If you’re coming to SoFi Stadium and Hollywood Park, you’re getting Bucked Up. Period.”

                                                                        # # #

About Bucked Up
Bucked Up is a sports nutrition and lifestyle brand focused on helping all athletes and individuals achieve their health and fitness goals. Offering over 500 different products ranging from supplements and energy drinks to apparel and accessories, Bucked Up is committed to providing customers with the best products available. Dedicated to using high-quality ingredients and non-proprietary blends, Bucked Up’s pre-workout is the #1 best-selling product in its class. The brand’s products are now offered in over 75,000+ stores worldwide, including Walmart, Dick’s Sporting Goods,  Scheels, GNC, Vitamin Shoppe, and more.
For more information about Bucked Up visit www.buckedup.com or follow on Instagram,  Facebook, and TikTok.

About Hollywood Park
Spanning nearly 300 acres, Hollywood Park is the largest urban mixed-use development under construction in the Western United States being built by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. Anchored by an up to 890,000-square-foot retail area and surrounded by creative office space, Hollywood Park offers new sophisticated residences, public parks, a lake, and premier entertainment venues. The mixed-use development is all linked by walkable paseos and plazas and centered around the 3.1 million square-foot SoFi Stadium, one of Los Angeles’ most striking architectural structures. Stylish residences and a modern open-office campus will complement the entertainment and retail district, creating a world-class destination for both local and international guests. Located just six miles off the coast, a short drive from LAX and the City of Inglewood’s future Crenshaw/LAX Line, Hollywood Park is an iconic global destination for millions to enjoy. For more information, please visit www.hollywoodparkca.com.