SoFi Stadium, YouTube Theater and Hollywood Park Elevate Fan Experience with Immersive Visual and Audio Enhancements

Next-Generation Infrastructure Expands SoFi Stadium’s Capabilities for World-Class Global Events

SoFi Stadium, YouTube Theater and Hollywood Park have completed a next-generation infrastructure upgrade expanding its game presentation and broadcast production ecosystems for the nearly 300-acre sports and entertainment destination.

Building on the success of hosting eight FIFA World Cup matches and preparing for Super Bowl LXI, the 2028 Olympic and Paralympic Games, the Los Angeles Rams and Los Angeles Chargers seasons, plus global concerts, these upgrades expand the broadcast team’s capabilities. Equipped with the largest and most powerful audio and video production system in stadium history, the team can deliver an even more dynamic fan experience.

"We have built next-generation control rooms to seamlessly support the evolving needs of the global events that SoFi Stadium, YouTube Theater and Hollywood Park host," said Josh Mark, VP Broadcast Operations and Production. "These upgrades give production teams the ultimate toolset to push the boundaries of what is possible in live sports and entertainment, ensuring that our venues continue to deliver an unparalleled, immersive experience to fans.”

Developed in partnership with Ross Video, systems integrator Diversified, and key broadcast partners, the extensive refresh customizes every layer of the stadium's live production environment. This modernized tech stack integrates a brand-new production control room, dynamic spatial audio, advanced lighting controls, and expanded fiber infrastructure, driven by a fully refreshed Ross Video Tessera and XPression system built for global entertainment.

"Every technical innovation at SoFi Stadium and Hollywood Park is driven by one goal: creating unforgettable moments for fans in the venue and watching around the world,” said Travis Sampson, SVP & Chief Technology Officer for SoFi Stadium and Hollywood Park. “Ross Video and our trusted partners have been instrumental in helping us redefine what’s possible in live broadcast production."

SoFi Stadium’s iconic Infinity Screen, the largest and only dual-sided, 360-degree digital canvas, received a complete system refresh.  The collaborative engineering overhaul took nearly two years in coordination with Ross Video and systems integrator Diversified to deploy the largest and most robust XPression Tessera UHD system. The cutting-edge system features two identical, independent graphics stacks, offering full, instantaneous system redundancy for game-critical workflows. These upgrades elevate the visual storytelling and support next-generation game-day presentations.

“We’re incredibly proud to continue our collaboration with SoFi Stadium and Hollywood Park, and contribute to venues that set the benchmark for what’s possible in live sports and entertainment,” said Kevin Cottam, Vice President, Global Sports & Live Events at Ross Video. “Being part of one of the most technologically advanced stadiums in the world is both exciting and inspiring for Ross Video. This latest technology refresh demonstrates what great teams can achieve when they share a commitment to innovation, operational excellence, and creating extraordinary experiences for fans.”

To support complex, simultaneous productions across Hollywood Park, the engineering team completely re-imagined the venue’s control infrastructure. The centerpiece of this expansion is the construction of Production Control Room 3 (PCR3), a brand-new, 17-position auxiliary control room designed to allow the stadium to operate multiple events simultaneously.  

The main control room received an industry-first upgrade, and SoFi Stadium is the first venue to install the brand-new, ultra-advanced Ross Video TD5L switching panels in both PCR1 and PCR2, giving technical directors the largest and most advanced switching interface available.

To match the state-of-the-art visual upgrades, SoFi Stadium completely revolutionized its acoustic architecture by integrating the d&b audiotechnik Soundscape system. This cutting-edge spatial audio technology allows audio engineers to dynamically object-source and direct sound around the seating bowl, bringing game-presentation content and stadium acoustics to a breathtaking new dimension.

On the visual entertainment front, the stadium's light board system was upgraded to the grandMA3 and grandMA Replay systems, deployed by Kinetic Lighting, providing lightning-fast control over the venue's massive theatrical lighting package.

With an upgrade of this scale, SoFi Stadium and YouTube Theater are primed to host the world's most elite athletic and entertainment spectacles, proving once again that the future of live events is at Hollywood Park.

Additional information regarding the tech upgrades is available HERE