Starco Brands LA Bowl Hosted By Gronk Secures Most Partnerships in Its Bowl Game History
Inglewood, Calif. (December 11, 2023) – In its first year with a new host, the Starco Brands LA Bowl Hosted By Gronk had its best year yet, onboarding over 20 partners to enhance the fan experience at the third annual game on December 16. The game features the Mountain West’s No. 1 selection, Boise State, versus the Pac-12’s No. 5 selection, UCLA. Some of the partners at this year’s game include Starco Brands, Honda, Pluto TV and PRIME.
In addition to the matchup, Starco Brands LA Bowl Hosted By Gronk hosts a series of events for the teams, band and cheer teams, their families, fans and locals in the week leading up to the game. Many of this years’ partners have the opportunity to activate onsite, offer sample products to fans and join in the excitement of the pregame and game day festivities.
“We are extremely proud of our team for executing our best partnership year to date, and bringing on over 20 partners for the third annual Starco Brands LA Bowl Hosted By Gronk,” said Chris Sloan, head of global partnerships, Starco Brands LA Bowl Hosted By Gronk. “Whether a partner is new or existing, we have the utmost pride in collaborating with them across bowl week and gameday, and are excited to bring their innovative ideas to life this week.”
Some of the partners at this year’s game are Starco Brands, Honda, Pluto TV and PRIME. Announced last week, Starco Brands, a Los Angeles-based consumer goods company, is the naming rights partner of the Starco Brands LA Bowl Hosted By Gronk and will bring several of its well-known products to life during bowl week and on game day.
New this year, Honda will be the presenting partner of the halftime show. The Starco Brands LA Bowl Hosted By Gronk Halftime Show Presented by Honda will include a showcase of the college football atmosphere at its finest, featuring each school’s band and cheer teams.
Though the game will not be streamed on the platform, Pluto TV will have a visual presence throughout the Starco Brands LA Bowl Hosted By Gronk pep rally, fan fest, and game day. Pluto TV is also an LA Bowl Cares partner, donating hundreds of tickets to LA Bowl Cares. LA Bowl Cares is a program that offers businesses and individuals the opportunity to give back to their community through ticket donation.
PRIME is also an LA Bowl Cares partner and the official hydration partner of the Starco Brands LA Bowl Hosted By Gronk. At Skills & Drills, a youth girls flag football clinic, Presented By Starco Brands LA Bowl Hosted By Gronk, Los Angeles Rams, and Los Angeles Chargers, PRIME will donate cases of their well-known sports drink, PRIME Hydration, to youth girls training during the on-field flag football clinic on Tuesday night of bowl week.
Each year, Starco Brands LA Bowl Hosted By Gronk heads to La Tijera Charter School in Inglewood where student-athletes from the competing schools, Boise St. and UCLA, will interact with over 220 Kindergarten to 8th grade kids and play football, basketball, volleyball. The event takes place the day before game day and is called Day of Play. This year, Shell renamed the popular event, Day of Play presented by Shell.
Other Starco Brands LA Bowl Hosted By Gronk partners include Four Roses, Pollo Campero, Toyota, Roll-Em-Up, Belfor, Pacifica Hotels, Flowz, Allstate, JR286, Universal Studios Hollywood, Oakley, GLD, Sony, TrophySmack, Gronk Fitness, Ice Shaker and more. For more information about the Starco Brands LA Bowl Hosted By Gronk, including ticketing, go to www.LABowlGame.com and visit @LABowlGame on Twitter, Instagram and Facebook.