The Free AR Experience, Open to the Public in Lake Park, Lets Visitors Build an Immersive Digital World Around Whimsical Physical Structures Through Their Mobile Phone

LOS ANGELES – May 18, 2022 – Hollywood Park is extending Samsung’s AR experience, Dreamground, through December. The AR experience offers guests a physical and digital playground through a combination of whimsical physical structures, on-screen animation and custom AR functionality.

Dreamground at Hollywood Park is free and spread throughout Lake Park. Guests can explore three immersive worlds: Bubbloonland, Fluttering Forest and Crystal Galaxy, which are all enhanced by corresponding sculptures throughout Lake Park. Users exploring Dreamground can add their own virtual elements to the sculptures and surrounding landscape by using their smartphone to place and create interactive elements on any surface in Dreamground. Users can even draw midair to make custom floating creations.

Elements created in Dreamground last for up to 24-hours, so users can see what others have created before them, collaborate with friends in real-time, as well as leave something behind for others to see. This allows each experience in Dreamground to be unique and build upon other Dreamground visitors’ creations. Dreamground also features interactive face filters and allows users to share their unique content – photo or video – across social channels.

In addition to the onsite sculptures, Dreamground can also be accessed through SoFi Stadium’s 4K Infinity Screen by Samsung. Prior to select ticketed events, guests will view a Dreamground video on the Infinity Screen that features a QR code that once scanned allows them access to Dreamground inside the stadium. Built for the future, the Infinity Screen by Samsung has the largest LED content playback system ever deployed. With nearly 80 million pixels spaced 8 millimeters from center to center, each panel can be uniquely or congruently programmed with statistics, live and/or animated content.

Dreamground also features content exclusives for Galaxy 5G device holders on Verizon. These users will have access to Galaxy G5 Portals throughout Dreamground that feature 4K, 360-streamed video and ultra-high fidelity AR. The ability to explore and interact in high resolution and in real-time showcases the power of the high bandwidth and low latency of 5G. 

The Dreamground AR experience is available to both Android and iOS users. Visit Google Play store to download the Android version of Dreamground created by Samsung, or visit www.samsung.com/dreamground for more information.

About Hollywood Park 

Spanning nearly 300 acres, Hollywood Park is the largest urban mixed-use development under construction in the Western United States.  Anchored by an 890,000-square-foot retail area and surrounded by creative office space, Hollywood Park offers new sophisticated residences, public parks, a lake, and premier entertainment venues. The mixed-use development is all linked by walkable paseos and plazas and centered around the newly completed 3.1 million square-foot SoFi Stadium, one of Los Angeles’ most striking architectural structures. Stylish residences and a modern open-office campus will complement the entertainment and retail district, creating a world-class destination for both local and international guests. Located just six miles off the coast, a short drive from LAX and the City of Inglewood’s future Crenshaw/LAX Line, Hollywood Park is poised to become an iconic global destination for millions to enjoy. For more information, please visit www.hollywoodparklife.com. 

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations. To learn more and to get involved, visit Samsung.com. For the latest news, visit news.samsung.com/us and follow @SamsungNewsUS. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd

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Innovative Water Retention and Recycling System and 100 Percent Southern California-Native Plant Species at Core of Program that Focuses on Environmentally Sound Landscape Solutions

LOS ANGELES (April 22, 2022) —SoFi Stadium and Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke,  worked with Studio MLA, a landscape architecture and urban design studio, to create civic and environmentally conscious landscape solutions across three key areas: water capture and reuse, the utilization of 100 percent Southern California-native plant species, and the continued development of public parks for year-round use. 

SoFi Stadium and Hollywood Park’s focus on sustainable landscape solutions and water conservation led to the creation of Lake Park, which functions as open recreational space for the community and a novel water recycling system. Inspired by the original water feature that was part of the former Hollywood Park racetrack, Lake Park consists of an upper and lower lake separated by cascading waterfalls. At approximately 6 acres and 16 million gallons of water, the lake is surrounded by an additional 6 acres of parkland. The lake functions as a water recycling system by collecting 70-80 percent of stormwater runoff from around the site, filtering it through natural wetlands and mechanical systems, and then using it to irrigate the surrounding parkland. 

SoFi Stadium and Hollywood Park worked with the West Basin Municipal Water District to provide recycled water for the rest of the project’s landscaped areas. Through its relationship with the West Basin Municipal Water District, SoFi Stadium and Hollywood Park are able utilize about 26 million gallons of recycled water per year, which saves an equal amount of drinking water for the region. 

“SoFi Stadium and Hollywood Park were designed to take advantage of Los Angeles’ indoor-outdoor lifestyle,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Sustainable, environmentally conscious spaces are not just a benefit for our community and guests to enjoy, they are also one of the key ways we reduce our environmental impact.”

As the first indoor-outdoor stadium, SoFi Stadium was designed to take advantage of the unique environment Los Angeles provides. The stadium’s landscape architecture seamlessly merges with the surrounding Hollywood Park to emanate a design style that is true to Southern California’s landforms and natural aesthetic. Among the many notable features of the landscape design at the stadium are three terraced gardens or “canyons” that sit on the north, west, and east side of the building. Each of the canyon’s landscape draws from a particular biogeographic zone in California. For example, where sunlight is more present in the north canyon, a desert garden is featured. In the shadier east canyon, vegetation mirrors upper and lower montane areas of the state. In the west-facing canyon, the plants reflect low-elevation chaparral and riparian ecosystems. 

“It’s all about how a stadium becomes part of a landscape and the landscape becomes part of the stadium,” said Mia Lehrer, FASLA, President of Studio-MLA. “With a pioneering project team, we’re honored to help imagine, design, and build this extensive stadium landscape, Lake Park and Hollywood Park’s public spaces, validating how this revolutionary sports stadium brings fans together on game days and functions as a vital public open space for people year-round.”

Additionally, the site’s over 5,000 trees and many species of plants are all native to Southern California and represent the five main ecologies that make up the mediterranean biome that Southern California inhabits. By purposefully selecting plants and trees that are native to the region, it promotes the regeneration of habitats that were previously missing in the area and encourages the return of native wildlife such as warblers, honeybees and more. The landscape design is not only striking, but it also simultaneously makes a significant contribution to the environment with close to 240,000 pounds of CO2 sequestered per yearby the thousands of trees on site.

SoFi Stadium and Hollywood Park sits at the intersection of where design meets function. The site functions as a sports and entertainment destination and will be complemented by robust retail, residential and office offerings. However, it also serves as a civic center for its surrounding community. When Hollywood Park is complete, the site will deliver 25 acres of public parks and open space for the community to enjoy and utilize year-round. 

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ABOUT SOFI STADIUM

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium was host to Super Bowl LVI and will host the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

ABOUT STUDIO-MLA

Founded in 1995, Studio-MLA is a design studio that integrates landscape architecture, urban design, and planning to create places that inspire human connection, unite communities, and restore environmental balance. Advocacy is a foundation of Studio-MLA’s practice — a powerful tool to catalyze ecological and social change with inclusivity and authenticity. For more than 25 years, founder and president Mia Lehrer, FASLA, has sparked inventive thinking to address complex relationships within urban and natural environments. From the master planning of cities to the design of intimate plazas and gardens, the studio is recognized for creativity, pragmatism, and responsibility across a range of scales and geographies. With offices in Los Angeles and San Francisco, a 45-person team includes landscape architects, designers, planners, botanists, and ecologists from around the world. Diversity and multiple perspectives add meaning to collaborations and value to outcomes. Together, these practitioners believe in the transformative power of design to recalibrate the natural and built environments that connect us.

Press images available here: LINK

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Popular U.S., Mexican clubs to face off this summer one year before launch of newly expanded 2023 Leagues Cup; Tickets go on sale April 21

NEW YORK AND MEXICO CITY (April 14, 2022) – Major League Soccer (MLS) and LIGA MX, together with SoFi Stadium, today announced that the new, state-of-the-art sports and entertainment venue and 2022 Super Bowl host will welcome fans of the world’s most popular sport to its first-ever soccer event this summer, an unprecedented Leagues Cup Showcase featuring four of the continent’s most popular clubs – Los Angeles Football Club, LA Galaxy, Club Deportivo Guadalajara and Club América.

On Wednesday, August 3, SoFi Stadium in Inglewood, Calif. will host the four clubs in a doubleheader, with the following matchups.

• LA Galaxy vs. Club Deportivo Guadalajara          
• Los Angeles Football Club vs. Club América        

The marquee doubleheader will serve as a preview to the highly-anticipated Leagues Cup, the annual, month-long official tournament between MLS and LIGA MX – to kick off summer of 2023.

Ticket Information

Fans will have the opportunity to experience this historic doubleheader in club specific supporter sections. LA Galaxy and LAFC season tickets holders will have the opportunity to purchase tickets through an exclusive presale. Tickets will be made available to the public on Thursday, April 21 at 10:00 am. PT via Ticketmaster.

Media Assets

• Click here for Leagues Cup Showcase assets, including player soundbytes, club logos, SoFi Stadium imagery, and more

The LA Galaxy and Chivas will meet for the first time in 15 years. In the previous three matches, Galaxy won in a 1999 friendly at the Rose Bowl and in penalty kicks at the Concacaf Cup of Champions in 1997 in Chicago. In their last match 15 years ago, Chivas defeated the Galaxy 2-1 in the LA Memorial Coliseum during SuperLiga 2007. Current LA Galaxy star Javier “Chicharito” Hernández began his career with Chivas, and this match up would be the first time Hernández would face his former club since 2010.

The matchup between LAFC and Club América will be only the second time they meet, and the first since LAFC eliminated the LIGA MX club from the 2020 Concacaf Champions League semifinals.

“The LA Galaxy are excited to be part of a historic event in Los Angeles as four of the biggest clubs in MLS and Liga MX face off against one another in the first-ever soccer event at SoFi Stadium,” said LA Galaxy President Chris Klein. “There’s a great history of big soccer matches being played in the United States and in Los Angeles, dating back to the 1994 World Cup, the 1999 Women’s World Cup, and all of the big games that the LA Galaxy has been a part of, so having the opportunity to play against a storied franchise in Liga MX is an honor that we are looking forward to. We believe this will be a great spectacle for fans of the sport in LA, and we are thrilled to represent our city against Chivas Guadalajara in this showcase.”

“I’m very happy that Chivas will play in that wonderful stadium. In Los Angeles, we feel at home; it is a rojiblanca city, and that the team can meet its fans in the home of the NFL Champions, it is great news,” said Amaury Vergara, President, Grupo Omnilife – Chivas. “It’s a great stadium, with a great rival and the best fans… What more can we ask for? I’m sure it will be a party.”

“We look forward to participating in this historic doubleheader at SoFi Stadium and rekindling our rivalry with Club America,” LAFC Co-President and CBO Larry Freedman said. “Los Angeles is showing, yet again, why it is one of the top sports cities in the world, and it is an honor for our Club to have the opportunity to compete in this showcase.”

“This will be another historic day for soccer in Southern California,” LAFC Co-President & General Manager John Thorrington said. “Facing off once again against Club America in the first soccer event at SoFi Stadium is another major moment for our Club.”

“We’re very excited of having the opportunity to connect, once again, with our amazing fan base in California. This match against LAFC represents the first time, in recent years, to face a local team in Los Angeles, so we’re pretty sure that it will be a vibrant game, which will be played in a magnificent stadium, and that all the americanistas are going to truly enjoy,” said Santiago Baños, President of Club América.

“SoFi Stadium was designed to host a variety of events, and we are thrilled to welcome the Leagues Cup Showcase as our first soccer match at SoFi Stadium,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “We look forward to bringing Liga MX, MLS, and soccer fans from around the world together on August 3 to watch this historic double-header. This will mark the first of many memorable soccer matches at SoFi Stadium.”

SoFi Stadium

SoFi Stadium, home of the reigning Super Bowl champion Los Angeles Rams and the Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. The largest venue in the NFL at 3.1 million square-feet, SoFi Stadium can host approximately 70,000 fans, expandable up to 100,000. It is the first indoor-outdoor stadium ever built, and it features more than 260 suites, eight suite concepts, 12 club spaces, and more than 13,000 premium seats all designed to create extraordinary fan experiences. SoFi Stadium is an all-digital venue and has 90,000 square-feet of digital LED in the seating bowl alone. The largest videoboard in sports, the Infinity Screen by Samsung, makes up 70,000 square-feet of the bowl’s digital LED. A completely unique design, the Infinity Screen is the first of its kind and is the only 4k end-to-end videoboard in all of sports.

Leagues Cup Showcase will be a taste of what’s to come in 2023. All 47 MLS and Liga MX clubs will participate in Leagues Cup next summer, with the tournament champion earning automatic qualification for the Concacaf Champions League round of 16. In addition, clubs finishing second and third in Leagues Cup starting in 2023 will qualify for the Opening Round of the CCL. 

MLS and LIGA MX – which entered a partnership in 2018 rooted in the on-field rivalry as well as the true spirit of collaboration off the field – will pause their respective seasons for one month during the 2023 summer to play Leagues Cup, showcasing the soccer infrastructure and capabilities in the region in the years leading into the 2026 FIFA World Cup in the U.S., Canada and Mexico — the first World Cup to feature 48 countries.

Additional information on the August 3 doubleheader in Los Angeles, including broadcast information and media accreditation, will be announced at a later date. 

Leagues Cup Showcase, sponsored by BODYARMOR, will be broadcast on Univision and ESPN platforms in the United States, and TUDN platforms in Mexico.

About Major League Soccer
Headquartered in New York City, Major League Soccer features 28 clubs throughout the United States and Canada, in addition to an expansion team in St. Louis beginning play in 2023. For more information about MLS, visit www.MLSsoccer.com.

About Liga MX

Liga MX is Mexican soccer’s first division, comprised of 18 clubs throughout the country and headquartered in a sporting complex in Toluca, México. Visit www.LigaMX.net for more information.

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LOS ANGELES (February 11, 2022) – SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, has been awarded ISO 20121:2012 Event Sustainability Management System certification, becoming the second NFL venue to achieve such certification. Originally designed for the London 2012 Olympic Games, the ISO 20121:2012 standard provides a roadmap for organizations to address the environmental, economic, and social impacts of their events. The standard is designed to highlight the process in which data is tracked, obstacles identified, and issues addressed to continually improve sustainability over time.

“ISO certification creates a solid foundation for SoFi Stadium as we continue to develop programs and policies that reduce our environmental impact,” said Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park. “This ISO achievement builds on our commitment to sustainable operations across Hollywood Park, including SoFi Stadium, YouTube Theater and American Airlines Plaza.”

ISO 20121:2012 certification is a voluntary international standard that specifies requirements for an event sustainability management system and provides guidance to conforming to those requirements. A fundamental piece of the standard is a timeline set forth for continued improvement.  The standard is then implemented, monitored, and checked for noncompliance, then adjusted to address those issues to achieve increased standards of success.

Honeycomb Strategies, a woman-owned sustainability consulting firm specializing in the sport and event industry, has been instrumental in developing the strategy and compliance with ISO framework for SoFi Stadium.

“Since SoFi Stadium’s official opening, Honeycomb Strategies has supported the team in the development and implementation of industry leading sustainability best-practices,” said Tim Trefzer, Program Manager for Honeycomb Strategies. “By engaging key stakeholders and focusing on material impacts, the SoFi Stadium program is both comprehensive and allows for continual improvement year after year.”

iCompli Sustainability is the non-profit international auditing organization that performed the third-party audit for SoFi Stadium’s certification of the ISO 20121:2012 standard.

Information regarding SoFi Stadium’s sustainability program can be found at https://www.sofistadium.com/sustainability/.

ABOUT SOFI STADIUM

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit http://www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

ABOUT HONEYCOMB STRATEGIES

Honeycomb Strategies is a sustainability consulting firm, offering an innovative approach and sustainable solutions to business challenges. We provide collaborative and impactful solutions for clients in the tradeshow, event and hospitality industry, to venues, sports teams and facilities. We support clients seeking sustainability certifications including ISO 20121, LEED, APEX/ASTM and TRUE Zero Waste, as well as reporting frameworks such as Global Reporting Initiative (GRI) and ESG reporting.  From immediate action planning to long-term sustainability goals, we work to provide impactful solutions and strategies that meet the current needs of your organization, while supporting your success well into the future. For more information, please visit www.hcsustainability.com.

ABOUT ICOMPLI SUSTAINABILITY

BPA iCompli Sustainability Assurance isa division of BPA Worldwide, the largest media audit company. A not-for-profit organization established in 1931, BPA’s audit services have expanded to include external assurance of government and industry standards and independent verification of companies’ sustainability claims. For more information, please visit www.icomplisustainability.com.

ABOUT ISO

The International Organization for Standardization, commonly referred to as ISO, is an international standard-setting body composed of representatives from various national standards organizations. Founded in 1947, the organization promotes worldwide proprietary, industrial, and commercial standards. It is headquartered in Geneva, Switzerland. For more information, please visit www.iso.org.

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Tappit, a Global Cashless Data Organization, Will Help Create Safe, Seamless Fan Experiences Throughout SoFi Stadium and Hollywood Park

LOS ANGELES – February 9, 2021 – Tappit, the global payment and data ecosystem for sports, events, stadiums, and venues, and SoFi Stadium and Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams/Owner Chairman E. Stanley Kroenke, today announced a 10-year partnership. The partnership will introduce fans to a convenient and fast way for mobile payments, as well as incentive-based opportunities, which could include discounts and giveaways, with the addition of the SoFi Stadium Wallet feature to the stadium’s app.

Tappit’s white-label technology will increase SoFi Stadium and Hollywood Park visitors’ ability to make purchases using only their cell phones, adding additional contactless and cashless payment options. By scanning a simple QR code while in the SoFi Stadium Wallet, fans can easily pay for their food, drinks, and merchandise quickly and efficiently – without the need for cards. The data and insights around fan behavior and consumption that can only be delivered through Tappit’s real-time data suite will give SoFi Stadium unprecedented opportunities to understand their venue, their visitors and how to ensure the experience is truly state-of-the-art. Most importantly, Tappit’s solution makes it possible to connect all data points across Hollywood Park’s 300 acres, giving the site a 360-view of the fan’s consumer journey.

“We’re delighted to be partnering with SoFi Stadium and Hollywood Park. The vision and infrastructure in place are truly world-class.  By adding Tappit’s seamless payment solution and the powerful, actionable data and insights it generates, SoFi Stadium will be able to continue offering loyal fans meaningful experiences in and around the venue with faster transactions and shorter lines,” said Jason Thomas, CEO, Tappit.

Major league sports teams, live event brands, venues and hospitality organizations in the U.S. and globally trust Tappit with ensuring fans and staff alike still have an enjoyable time while equipping them with data that will help them truly understand those they serve.

“SoFi Stadium is one of the most technological and fan-oriented venues in the world,” said Skarpi Hedinsson, chief technology officer, SoFi Stadium and Hollywood Park. “When it came to choosing a partner to launch SoFi Stadium Wallet across SoFi Stadium and Hollywood Park, Tappit was the logical choice. We want guests that enter our site to have multiple payment options, so they can make transactions safely and efficiently.  Through Tappit’s technology and the invaluable insights it provides, we’ll be able to do just that.”

For more information on Tappit, visit tappit.com.

About Tappit

Tappit is the leading global payment and data ecosystem for events, attractions, stadiums and venues, providing a unique end-to-end solution including cashless payment, white-label payment apps, mobile pay, RFID and event analytics. Tappit’s solutions enhance live event experiences, providing technology and data to the organisers, which in turn improves customer experience and increases profitability. Tappit brings event organisers and venues closer to their customers, giving them control over their payment solutions whilst providing actionable insights to make events even better. To find out more, visit tappit.com.

ABOUT SOFI STADIUM

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.

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